Old Spice, every mention
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tap a year for its mentions
every year anyone Ben Thompson 1
Verbatim, from the transcripts: the passages where Old Spice comes up
#40 Ben Thompson: Thriving in a Digital World
- ▶ 51:35 Ben Thompson You search for Old Spice, or you search for Reichardt, which means the recollection of a specific brand name is much more important than the sort of recognition of a brand, if that makes sense, which means your advertising strategy needs…