Old Spice
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 5, 2018 by Ben Thompson · said 1 times in 1 episodes since 2018 · across every show →
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2018 1 mention in 1 episode
Everything said about Old Spice, oldest first
Sep 5, 2018
E-commerce search makes active brand recollection far more important than passive recognition
“Whereas on the, if you go to Amazon for deodorant, You search for Dioran. You search for Old Spice, or you search for Reichardt, which means the recollection of a specific brand name is much more important than the sort of recognition of a brand, if that makes…”