North America

13 statements across 8 episodes · 3 bullish · 4 bearish · 8 people on the record · first statement Sep 18, 2018 by Tobi Lütke · said 93 times in 37 episodes since 2016 · across every show →

Mentions by year

brought up most by Shane Parrish (27), Dr. Sue Johnson (14), Neil Pasricha (6), Rory Sutherland (4), Mario Harik (4), Indra Nooyi (4), Veronique Rivet (3), Kaz Nejatian (3)

tap a year for its mentions
0015430820162017201820192020202120222023202420252026episodesmentions
04820162017201820192020202120222023202420252026episodes it came up in
00244820162017201820192020202120222023202420252026episodesmentions per episode
2026 12 mentions in 7 episodes 2 per episode
2025 30 mentions in 8 episodes 4 per episode
2024 12 mentions in 5 episodes 2 per episode
2023 2 mentions in 2 episodes 1 per episode
2022 10 mentions in 4 episodes 3 per episode
2021 1 mention in 1 episode
2020 2 mentions in 1 episode
2019 12 mentions in 4 episodes 3 per episode
2018 5 mentions in 3 episodes 2 per episode
2017 4 mentions in 1 episode
2016 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about North America, oldest first

Sep 18, 2018 bearish
Assertion Supported
Lütke: Entrepreneurship is declining across North America
“Entrepreneurship is actually tanking across North America.”
Tobi Lütke Sep 18, 2018 ▶ 15:08 #41 Tobi Lütke: The Trust Battery
Jul 23, 2019 negative
Assertion Partly supported
Dr. Sue Johnson: Research Shows North America Is the Least-Touching Culture Globally
“Basically this lady did this research and said, we are the least touching culture anywhere on this planet in North America. We don't touch each other.”
Dr. Sue Johnson Jul 23, 2019 ▶ 49:57 #62 Dr. Sue Johnson: Cracking the Code of Love
Jul 23, 2019 negative
Assertion Supported
Johnson: 70% of North American therapists see couples without specialized training
“The fact of the matter is, 70% of mental health professionals in North America Say they see couples now, because the demand is huge, and most of those people have not been trained in couples therapy.”
Dr. Sue Johnson Jul 23, 2019 ▶ 1:28:20 #62 Dr. Sue Johnson: Cracking the Code of Love
Sep 6, 2022
Assertion Supported
Tversky: Cognitive mapping errors make people think Philadelphia is north of Rome
“People think that Philadelphia is, is north of Rome. When it's actually south of Rome, and it seems to be because people line up Europe and North America, and Europe is actually farther north than North America, and anyone who goes to Europe at this time of ye…”
Barbara Tversky Sep 6, 2022 ▶ 1:36:47 Barbara Tversky: Action Shapes Thought
Oct 18, 2022
Assertion Contradicted
Pasricha: North American Life Expectancy Is 30,000 Days Versus 25,000 Globally
“Right now, life expectancy is 30,000 days. That's North American life expectancy. It's 25,000 days globally, by the way, which is 68, 30,000 days from North America, which is 83.”
Neil Pasricha Oct 18, 2022 ▶ 1:42:05 Neil Pasricha: Simple Rules for Happiness
Oct 1, 2024 negative
Assertion Contradicted
Bragg: Nova Scotia and PEI alone restrict honeybee imports in North America
“So Nova Scotia and PEI are the only jurisdictions in North America that have restrictions.”
John Bragg Oct 1, 2024 ▶ 18:40 John Bragg: The Blueberry Billionaire
Oct 1, 2024 positive
Assertion Supported
Bragg: Oxford Frozen Foods is Canada's largest carrot processor
“We're the largest carrot, certainly carrot processor in Canada, maybe in North America.”
John Bragg Oct 1, 2024 ▶ 27:20 John Bragg: The Blueberry Billionaire
Oct 1, 2024 positive
Assertion Contradicted
Bragg: Eastlink is the largest private telecom company in North America
“I think it's the largest private, yes, by far.”
John Bragg Oct 1, 2024 ▶ 17:42 John Bragg: The Blueberry Billionaire
Jun 24, 2025
What-if
Nooyi: PepsiCo Would Be Shrinking Without Reacquiring North American Bottlers
“Had we not bought the bottlers back at that time in North America, we'd still be fighting with the bottlers, and the pie would be shrinking. Because we're not serving the consumer, we're fighting each other.”
Indra Nooyi Jun 24, 2025 ▶ 1:23:55 Former PepsiCo CEO Indra Nooyi: Lessons from the Top
Aug 26, 2025
Assertion Contradicted
Parrish: John Bragg built North America's largest private telecom company
“He's built North America's largest private telecommunications company.”
Shane Parrish Aug 26, 2025 ▶ 54:26 How John Bragg Built 3 Empires From a Small Town [Outliers]
Aug 26, 2025 positive
Assertion Supported
Parrish: Eastlink was first in North America to offer a triple-play bundle
“Eastlink became the first cable company in Canada to offer telephone service over cable. First in North America to bundle internet, phone, and TV into one package. The first to let customers add or drop channels in real time.”
Shane Parrish Aug 26, 2025 ▶ 34:31 How John Bragg Built 3 Empires From a Small Town [Outliers]
Apr 14, 2026
Assertion Supported
XPO employs 40,000 people globally and 23,000 in North America
“We have 40,000 people in the company. Here in North America, we have about 23,000 people.”
Mario Harik Apr 14, 2026 ▶ 13:56 The Magic of Thinking Big | XPO CEO Mario Harik
Apr 14, 2026
Assertion Supported
Harik: 18,000 of XPO's 23,000 North American workers are drivers or dockworkers
“When you look at our, say our workforce here in North America, we have about 23,000 people. 18,000 out of the 23,000 are either truck drivers or dock workers.”
Mario Harik Apr 14, 2026 ▶ 19:44 The Magic of Thinking Big | XPO CEO Mario Harik
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