North America
13 statements across 8 episodes · 3 bullish · 4 bearish · 8 people on the record · first statement Sep 18, 2018 by Tobi Lütke · said 93 times in 37 episodes since 2016 · across every show →
Mentions by year
brought up most by Shane Parrish (27), Dr. Sue Johnson (14), Neil Pasricha (6), Rory Sutherland (4), Mario Harik (4), Indra Nooyi (4), Veronique Rivet (3), Kaz Nejatian (3)
2026 12 mentions in 7 episodes 2 per episode
- The Magic of Thinking Big | XPO CEO Mario Harik
- Excellence Is the Capacity to Take Pain
- The Mindset Behind Building a Great Little Business | Brad Jacobs
- John D. Rockefeller: The Principles Behind The Greatest Fortune in History
- How to Repair and Nourish Your Gut | Dr. Giulia Enders
- Harrison McCain: The Potato Farmer who Went Big
- Ray Kroc : How McDonald’s Took Over America
- every mention in 2026, scene by scene →
2025 30 mentions in 8 episodes 4 per episode
- How John Bragg Built 3 Empires From a Small Town [Outliers]
- The Science of Lasting Love with Dr. Sue Johnson
- Jimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers]
- Former PepsiCo CEO Indra Nooyi: Lessons from the Top
- How to Think Like a World-Class Marketer | Rory Sutherland
- Panera Founder Ron Shaich
- Harley Finkelstein: You Must Requalify for Your Role, Every Year
- Pierre Poilievre: What I Want to Build (and Break) To Fix Canada
- every mention in 2025, scene by scene →