Nike, every mention
9 scenes (2025), the whole family · ← back to Nike
tap a year for its mentions
every year 2025 anyone Shane Parrish 68David Heacock 3Sarah Tavel 1Sarah Jones Simmer 1Rob Fraser 1Randall Stutman 1Joe Liemandt 1Jim Collins 1Jack Kornfield 1Dr. Gio Valiante 1
Verbatim, from the transcripts: the passages where Nike comes up
Bernie Marcus: The Story of Home Depot
- ▶ 49:09 Shane Parrish The orange apron had become as recognizable as a Starbucks cup or Nike swoosh, and they'd done it without sacrificing their original values.
Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]
- ▶ 2:02 Shane Parrish Along the way, they'd avoid bankruptcy twice, discover Nike before anyone else,
- ▶ 31:01 Shane Parrish Nike was a nobody in 1978. 4 times in the scene
- ▶ 34:25 Shane Parrish Jerry Harper, their Nike rep, walked into Dick's biggest rival and asked how back to school was going.
- ▶ 41:27 Shane Parrish Nike reps who'd seen everything were shocked. 2 times in the scene
- ▶ 1:02:52 Shane Parrish Remember Nike?
- ▶ 1:17:28 Shane Parrish When Puma and Adidas wouldn't return Ed's calls, he gave shelf space to a nobody called Nike.
David Heacock: Building Filterbuy
- ▶ 45:40 David Heacock You know, nobody is searching for, or there are people that are searching for shoes, and there are people that are searching for Nike. 3 times in the scene
How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash
- ▶ 55:08 Alfred Lin We also let them know that this brand, you're used to buying this brand, um, like Asics running shoes, and Nike fits a little looser, so you might want to up the size.