The Lean Startup

also referred to as: lean startup

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 20, 2024 by April Dunford · said 2 times in 1 episodes since 2024 · across every show →

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Aug 20, 2024 negative
Insight
Dunford: Customer discovery is highly unreliable because prospective buyers frequently lie
“Even if you do do customer discovery, it's really hard. It's really difficult. Customers will sometimes tell you things that aren't true or they'll say, yes, yes, we would buy that, and we would buy it for this much, but by the time you've actually built the t…”
April Dunford Aug 20, 2024 ▶ 34:04 April Dunford: The Marketing Expert
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