David Heacock

25 statements across 1 episodes · 8 bullish · 7 bearish · 1 people on the record · first statement Feb 18, 2025 by David Heacock · across every show →

On the record as a speaker too: David Heacock's record, appearances and statements → this page counts the times other people say the name.

Everything said about David Heacock, oldest first

Feb 18, 2025 bullish
Prediction Open · timeframe Feb 2035
Filterbuy will reach $1 billion in revenue within ten years
“In the next five to 10 years, I intend to take that to a billion dollars plus.”
David Heacock Feb 18, 2025 ▶ 19:34 David Heacock: Building Filterbuy
Feb 18, 2025 positive
Insight
Overcome lifestyle creep by adding value, not cutting expenses
“To me, the answer isn't living a lower lifestyle in those cases. The answer is going out and figuring out a way to add value to be able to deserve that lifestyle.”
David Heacock Feb 18, 2025 ▶ 1:59:19 David Heacock: Building Filterbuy
Feb 18, 2025 positive
Disclosure
Building a public personal brand burns alternative career options
“And, you know, a big motivation for me going so public with my personal brand in the last couple of months is Really about burning the boats behind me because, you know, I'm on a mission to build the world's leading indoor air quality company, and, you know, I…”
David Heacock Feb 18, 2025 ▶ 6:46 David Heacock: Building Filterbuy
Feb 18, 2025
Insight
Companies must fire high performers who violate core values
“If you have somebody that maybe is a high performer, but is clearly not consistent with your values, you have to be willing to part ways with them, even if that's going to be tough for a while for your company.”
David Heacock Feb 18, 2025 ▶ 39:02 David Heacock: Building Filterbuy
Feb 18, 2025 positive
Insight
Companies should hire for proven problem-solving over aspirational potential
“I think that I've made the mistake historically of hiring aspirationally when I think that you're much better off, or at least I'm much better off, Hiring somebody that's already solved the problem that I've already noticed I need to solve.”
David Heacock Feb 18, 2025 ▶ 24:08 David Heacock: Building Filterbuy
Feb 18, 2025
Assertion Not checkable as stated
Filterbuy needed four years to beat wholesaler manufacturing costs
“It really took me three to four years to get to the point where we could manufacture a product profitably. And what I mean by that is until that three or four year period, it would have been cheaper for me to buy the product we were selling from a large manufa…”
David Heacock Feb 18, 2025 ▶ 13:48 David Heacock: Building Filterbuy
Feb 18, 2025 positive
Insight
Disproportionate success requires obsession because competitors are obsessed
“Yeah, I mean, I think if you want to do anything big, you have to be obsessed, because if not, you're competing with somebody who is. And, you know, it's completely okay not to be obsessed. I mean, there's, and not to be super driven, or, like, there's no Ther…”
David Heacock Feb 18, 2025 ▶ 7:34 David Heacock: Building Filterbuy
Feb 18, 2025 negative
Insight
Unearned wealth traps people in a fearful scarcity mindset
“When people get money that they maybe didn't deserve or they didn't earn, then they're forever living in a scarcity mindset because they're afraid of losing it. Because if you have something that you covet that you have no way of getting back if you lose it, t…”
David Heacock Feb 18, 2025 ▶ 1:28:11 David Heacock: Building Filterbuy
Feb 18, 2025
Insight
Founders must personally build operating systems for novel businesses
“You as an entrepreneur have to really understand your business if you want to be able to scale and do anything big. And it's almost impossible, in my opinion, especially when you're smaller, to hire somebody that That's going to build the systems that you need…”
David Heacock Feb 18, 2025 ▶ 16:28 David Heacock: Building Filterbuy
Feb 18, 2025 bullish
Disclosure
Heacock chose building Filterbuy over a multi-hundred-million-dollar retirement
“You know, about two years ago, and really when I started working with Dr. Gurner, I was, you know, having a little bit of a crisis of self in that, you know, what do I want out of life? I could sell the business and you know, have more money than I could ever …”
David Heacock Feb 18, 2025 ▶ 1:47:56 David Heacock: Building Filterbuy
Feb 18, 2025 negative
Insight
Working for others prevents building true entrepreneurial confidence
“When you're working for somebody else or relying on other people to You know, pay you or validate you that you never really get the confidence that you can build as an entrepreneur when you're kind of out there making things happen on your own.”
David Heacock Feb 18, 2025 ▶ 1:26:52 David Heacock: Building Filterbuy
Feb 18, 2025
Disclosure
Heacock spent his last $55,000 on a hot glue laminator
“I spent, you know, like, 55,000 dollars, probably close to the last 55 grand I had to buy that, that hot glue laminator.”
David Heacock Feb 18, 2025 ▶ 1:21:30 David Heacock: Building Filterbuy
Feb 18, 2025
Insight
Business success evolves rather than following a master plan
“Well, I think that people like to look back and, you know, kind of idolize and act as if there's, you know, there was a plan, it was a plan all along, when oftentimes it's you know, evolution of skills and an evolution of your thinking.”
David Heacock Feb 18, 2025 ▶ 10:08 David Heacock: Building Filterbuy
Feb 18, 2025
Assertion Not checkable as stated
Heacock lost $4.5M on his first $3.5M acquisition
“My first acquisition, I Lost four and a half million dollars. And you know, that, and that was on a, you know, three and a half million dollar purchase price, so we managed to lose more than we paid for the business, you know, in trying to fix it.”
David Heacock Feb 18, 2025 ▶ 1:42:23 David Heacock: Building Filterbuy
Feb 18, 2025
Disclosure
Heacock made $500,000 in 2008 via a StubHub affiliate side hustle
“In 2008, I made about half a million dollars that year, just, you know, on this side hustle doing affiliate marketing.”
David Heacock Feb 18, 2025 ▶ 41:44 David Heacock: Building Filterbuy
Feb 18, 2025 negative
Disclosure
Starting a freight business during COVID was a big mistake
“Like I started a freight business during COVID, and that I could kind of squint and say made sense because I'm in the logistics business after all, right? But, it ended up being a big mistake”
David Heacock Feb 18, 2025 ▶ 1:14:01 David Heacock: Building Filterbuy
Feb 18, 2025
Disclosure
Filterbuy is fully bootstrapped with no board of directors
“First of all, I'm a bootstrapped entrepreneur. I own my own business. I don't have a board of directors, and so I don't have accountability that's baked in, right?”
David Heacock Feb 18, 2025 ▶ 26:51 David Heacock: Building Filterbuy
Feb 18, 2025 negative
Disclosure
Heacock has no intention to sell or flip Filterbuy
“And, you know, I have no intention to sell my businesses. I think there's a world in which we may go public one day way down the road. But other than that, like I've, I'm in it for the long haul, and I don't have any intention to buy it and, you know, flip it,…”
David Heacock Feb 18, 2025 ▶ 1:41:58 David Heacock: Building Filterbuy
Feb 18, 2025 negative
Disclosure
Heacock liquidated Filterbuy's truck fleet in 2023, losing millions
“Ultimately, I liquidated all of those trucks at the end of twenty-twenty-three. All in, that probably was a three or four million dollar mistake on my side.”
David Heacock Feb 18, 2025 ▶ 1:32:28 David Heacock: Building Filterbuy
Feb 18, 2025
Disclosure
Heacock commuted NYC to Alabama weekly for Filterbuy's first three years
“I actually kept a car in Atlanta at the, you know, parking go where I would go there on Monday morning and then drive from Atlanta to Talladega. It's about a two hour drive. And I would stay there Monday through Friday and come back, and so for the first three…”
David Heacock Feb 18, 2025 ▶ 15:13 David Heacock: Building Filterbuy
Feb 18, 2025 positive
Assertion Not checkable as stated
Filterbuy has sold to roughly eight million unique US residences
“We have sold to Somewhere around eight million unique residences across the country.”
David Heacock Feb 18, 2025 ▶ 1:36:59 David Heacock: Building Filterbuy
Feb 18, 2025
Insight
Competitors outsourcing core functions will struggle against hands-on founders
“I think the fact that I understand our finance function, I understand our marketing function. I understand our manufacturing and operations function. I understand our shipping function. All with a great level of detail puts me in a position that if you want to…”
David Heacock Feb 18, 2025 ▶ 17:55 David Heacock: Building Filterbuy
Feb 18, 2025 negative
Assertion Not checkable as stated
Filterbuy lost $2 million on Prime Day due to an Amazon glitch
“We had a big Prime deal that was running, and by some glitch of the system I got a call at three o'clock in the morning from someone at Amazon that our deal was not running, and they were looking at fixing it. I got up, started monitoring it, and by nine o'clo…”
David Heacock Feb 18, 2025 ▶ 1:10:20 David Heacock: Building Filterbuy
Feb 18, 2025 positive
Insight
Truly successful people rely on obsession, not willpower
“Willpower is not a strategy. You know, that's why, kind of going back to your obsession point, the people that I think are really successful are obsessed, because when you're obsessed with something, you're not, like, you don't need willpower, because it's jus…”
David Heacock Feb 18, 2025 ▶ 1:18:23 David Heacock: Building Filterbuy
Feb 18, 2025 negative
Assertion Not checkable as stated
Almost all Filterbuy senior hires fled miserable PE-backed firms
“Almost every major person that I've hired at management level has come from A company that was owned by a private equity company, and they absolutely hated it, and they were looking for, you know, a different path.”
David Heacock Feb 18, 2025 ▶ 1:44:46 David Heacock: Building Filterbuy
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