Filterbuy lost $2 million on Prime Day due to an Amazon glitch
David Heacock · David Heacock: Building Filterbuy · Feb 18, 2025 · at 1:10:20
David Heacock, founder and CEO of air filter manufacturer Filterbuy, describes an operational crisis during an Amazon Prime Day promotion.
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“We had a big Prime deal that was running, and by some glitch of the system I got a call at three o'clock in the morning from someone at Amazon that our deal was not running, and they were looking at fixing it. I got up, started monitoring it, and by nine o'clock in the morning, like, still nobody could purchase any of our product that was on a deal on Amazon, and I had to kill that deal just so we could go back to being viable, and, you know, normally we would have expected an incremental two million dollars or something of revenue on, and that, in that on that deal that we didn't get”
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