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customer acquisition cost

also referred to as: cac

3 statements across 3 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jun 28, 2022 by Kunal Shah · across every show →

Everything said about customer acquisition cost, oldest first

Jun 28, 2022
Insight
Kunal Shah: Startup ideas that cannot be explained over dinner face high CAC
“If you cannot distill your idea to a transmissible conversation at dinner, it's not going to spread. And things that don't spread will have a huge CAC because nobody really understands what the hell are you doing?”
Kunal Shah Jun 28, 2022 ▶ 59:01 Kunal Shah: Core Human Motivations
Dec 27, 2022
Insight
Shah: Products that cannot be simply explained at dinner face high CAC
“If you cannot distill your idea to a transmissible conversation at dinner, it's not going to spread. And things that don't spread will have a huge cack because nobody really understands what the hell are you doing?”
Kunal Shah Dec 27, 2022 ▶ 1:02:47 Best of 2022: Conversations of the Year
Jan 21, 2025 positive
Insight
Lin: Startups Can Scale by Making First Orders Profitable via Service
“Or in sales, and here's a company that basically raised ten million dollars, and it probably was undercapitalized, but it really did highlight that you can build a company by having CAC be profitable on the first order, by being focused on customer service, an…”
Alfred Lin Jan 21, 2025 ▶ 46:33 How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash
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