Charlie Hoehn
17 statements across 1 episodes · 5 bullish · 2 bearish · 1 people on the record · first statement Dec 10, 2024 by Charlie Hoehn · across every show →
On the record as a speaker too: Charlie Hoehn's record, appearances and statements → this page counts the times other people say the name.
Everything said about Charlie Hoehn, oldest first
Dec 10, 2024 positive
Hoehn: Creating or revitalizing a book category creates winner-take-all dynamics
“That would be like the ultimate tip and trick, and that's actually on my list, is does this create or revitalize a category? And so, if you can do that, it's like winner-take-all scenario. Tim Ferriss did this with lifestyle design.”
Dec 10, 2024 neutral
Dec 10, 2024 negative
Dec 10, 2024
Hoehn: Authors Make a Mistake Starting With History Instead of Best Material
“A lot of authors make the mistake, both self-published and traditional, They'll bury the best stuff in the back of the book, and it's like, what percentage of your readers are even getting to that? You know, they'll, they'll start with theory of like, here's h…”
Dec 10, 2024 negative
Charlie Hoehn: The Best Books Are Written for One or Two People
“The best books are written for one or two real people on the other end, and a lot of authors write as though they're speaking to a huge general audience or to their perceived fan base, the entire fan base. It's the fastest way, in my opinion, to kill a book be…”
Dec 10, 2024 positive
Dec 10, 2024 neutral
Dec 10, 2024 positive
The Five-Beat Formula for Writing Engaging Nonfiction Book Chapters
“Yes, you should lean into a formulaic structure for chapters when you're writing it, and I want to differentiate, differentiate between writing and editing. Writing is getting the clay on the table. Editing is shaping it into the sculpture, right? And so when …”
Dec 10, 2024
Hoehn: A Nonfiction Introduction's Sole Purpose Is Serving as a Sales Page
“The whole purpose of the introduction is just to sell you on reading the book. That is, it's the sales page. Convincing you this will be worth my time, which is you've got smart readers. The thing that they're going to value the most is, is this worth my time?”
Dec 10, 2024
Hoehn: Authors should validate their framework with three people before writing
“The method I encourage is teach it in real time first. And ideally, you're somebody who's already transformed numerous people, at least three, with the transformation that you're trying to codify into a book. So generally speaking, you ought to have coached, c…”
Dec 10, 2024 positive
Hoehn: Automated Email Funnel Tripled Normal Sales-to-Review Conversion
“I think 30,000 people or something went through that series. As this is excerpted from the book, I think it was like every third email, I would be like, if this was helpful, This is from Play It Away. If you wouldn't mind leaving a review, that'd be great. I h…”
Dec 10, 2024 positive
Dec 10, 2024
Dec 10, 2024
Charlie Hoehn: Authors Must Embody Their Subject Before Writing
“You have to become the embodiment of the book First. So you can't really write it as though you're that person that you haven't become yet, or the person that you're becoming. You kind of have to write it from a place of, I've already become this. I've already…”
Dec 10, 2024
Hoehn: Authors Must Write for Readers Below Their Expertise Level
“If you think of the author, their expertise is a ladder, right? And so they've climbed so many rungs to where they are. If they're trying to write for people on their rung or above, it will not be a good book. They need to write for the people below them And a…”
Dec 10, 2024 neutral