Hoehn: A Nonfiction Introduction's Sole Purpose Is Serving as a Sales Page
Charlie Hoehn · Charlie Hoehn: Write Something People Want to Read · Dec 10, 2024 · at 50:48
Publishing strategist Charlie Hoehn explains how authors should conceptualize the opening chapter and introduction of a nonfiction book.
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“The whole purpose of the introduction is just to sell you on reading the book. That is, it's the sales page. Convincing you this will be worth my time, which is you've got smart readers. The thing that they're going to value the most is, is this worth my time?”
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