Adding podcasts and audiobooks to Spotify did not cannibalize existing music consumption
Gustav Söderström · Spotify’s Journey To Profitability · Invest Like The Best · May 20, 2025 · at 1:12:51
Gustav Söderström, Co-President and CPTO of Spotify, discusses how expanding into podcasts and audiobooks affected overall user listening behavior.
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“We didn't know before we started. If podcasting and later audio books would be cannibalistic to the other media types or not, but it turns out it's not.”
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