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Hastings: Netflix's social experiments led him to join Facebook's board

Reed Hastings · The Netflix Culture Code That Changed Entertainment Forever | Reed Hastings Interview · Invest Like The Best · Jan 6, 2026 · at 43:44

Netflix co-founder Reed Hastings reflects on Netflix's failed multi-year effort to implement social recommendation features.

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“Probably eight solid years, and that's part of what got me on the Facebook board, which is trying to figure out more of this, of, you know, how is social going to be, and ultimately that probably got solved by TikTok.”

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