referenceable customers
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 16, 2025 by Jeff Horing · across every show →
Everything said about referenceable customers, oldest first
Sep 16, 2025 positive
Horing: Enterprise software companies need 15 referenceable customers to scale sales
“15 customers that are referenceable is sort of a magic number for inflecting on growth. So the challenge with those companies is as much, they're very hard to sell those products. It's a lot of missionary selling early on, and so you can't really scale your sa…”