Ladder

“So I should have learned that lesson and said, I need to not raise money from friends and family. Instead, they were the only people at that moment that I needed to double and triple down. You just had to go even further all in. Not sure I would do it again or…”

“One of the biggest lessons, particularly from that moment is like selling people on like your conviction in that moment, we were selling both like the product that we were about to shut down, but we didn't really even have visuals yet for the new product. So i…”

“Our business now generates cash. It sustains itself.”

“What we'd come to find out is that business would be very, Operationally complex difficult to scale. You know, ultimately, as you scale that business, it starts to look more like a call center, and you'd be inclined to start to automate away the very human you…”

“Because in the hedge fund space, I can promise you in the finance world, that's not possible. You can't just like will hedge fund returns. I think Bernie Madoff tried to do that and it doesn't work.”

“We sent our annual survey out This year we'll, we'll get, you know, we had 5000 responses that take an hour on average is what people are spending. We already have 5000 responses in the last two days. And they're answering 230 of our, like, most, you know, bur…”

“All of the innovation in the space was focused on the casual fitness consumer. We were noticing that it was all very cardio based, and we saw that this fitness enthusiast customer was really, they were being ignored, strength training in particular. There was …”

“All the science would support that you need a strength training plan alongside your GLP one to, you know, you're at risk of so much muscle loss. So we think that's actually a, you know, kind of macro tailwind and something that will help us.”