ads

“Unfortunately, however relevant ads are, the reality is, and this isn't proven, is that once you start showing ads in a previously unmonetized zero ads surface, engagement of users goes down over time. It does. Because some of the engagement gets siphoned off …”

“Early on, we invested in OpenAI, this is probably a year and a half ago, I said to them, like, you have to do ads.”

“If you're going to do it ultimately one, you can't really compete against companies that are using ads if you're not. Very hard. If you're ultimately gonna do it, you might as well start earlier, because you have to build a culture around, you know it just tak…”