DiPaolo: CandidateHub applies e-commerce marketing automation to recruitment
Brad DiPaolo · 33 - Navigating NextGen Recruitment: Brad DiPaolo's Journey with CandidateHub · Mar 20, 2025 · at 2:11
Brad DiPaolo, founder and CEO of CandidateHub, explains the architecture and value proposition of his recruitment engagement software.
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“So we've taken a combination of e-commerce style strategies. With traditional marketing automation and created a sort of a supercharged candidate engagement platform that allows recruiters to nurture candidates that have shown some form of interest in their organization in the past, whether it's as simple as they've been on a job board, looking at a job posting once, or they actually applied for a job and just weren't hired.”
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