Clay kept a waitlist until reaching multiple millions in ARR in July 2023
Varun Anand · Clay's unconventional path to $1.25B: Rethinking GTM, pricing, and enterprise sales | Varun Anand · Jan 23, 2025 · at 24:36
Varun Anand, co-founder of Clay, discusses the company's early go-to-market motion and access gating strategy.
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“We actually launched a product in February, 20, 20 to remove the waitlist. Two months later, put the waitlist back on. And then we didn't remove the waitlist until multiple millions of ARR in, you know, July of 20, 23.”
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