Anand: Clay manually invoiced customers via Stripe until hitting $1M ARR
Varun Anand · Clay's unconventional path to $1.25B: Rethinking GTM, pricing, and enterprise sales | Varun Anand · Jan 23, 2025 · at 16:18
Varun Anand is co-founder and Head of Operations at Clay. He describes the early operational hacks used before formalizing Clay's self-serve monetization infrastructure.
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“In January of 23, I mean, it'll be interesting to share that, like, we didn't have billing in the product. You couldn't pay for Clayton in the product until past a million in ARR. Until a million in ARR, I was just sending Stripe invoices to people, which was crazy for a self-serve product for like 200 a month.”
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