Google, every mention
254 scenes, the whole family · ← back to Google
tap a year for its mentions
every year anyone Brett Berson 97Jack Krawczyk 44Sam Schillace 28Dan Siroker 14Qasar Younis 13Cameron Adams 13Todd Jackson 10Noah Desai Weiss 10Abhinav Asthana 9Jon Noronha 8
Verbatim, from the transcripts: the passages where Google comes up
How to find & pull startup growth levers | Matt Lerner (Founder of SYSTM, Author of Growth Levers)
- ▶ 40:22 Matt Lerner You know, if Google decides to give away their product for free, or if we have another pandemic, if that's the level of their thinking about risk, they're not open to learning, and they're not going to be able to figure this out.
- ▶ 42:07 unnamed speaker You know, at this stage, they're looking for this, and they're thinking about this, and they're worried about this, and they might Google this, etc.
- ▶ 48:29 Matt Lerner So if you hire a person who's good at buying Facebook ads and AdWords, they're going to want to do that.
- ▶ 49:21 Matt Lerner We're talking about Meta and Google.
- ▶ 52:27 unnamed speaker They're Googling something, they're following an influencer, they're
How to find — and keep — product-market fit | Bob Moore (Crossbeam, RJMetrics, Stitch Data)
- ▶ 14:09 Bob Moore The data warehouses were Amazon Redshift, Google BigQuery, Snowflake, Azure SQL data warehouse. 2 times in the scene
- ▶ 16:37 Bob Moore You get a landing page for every company that details their partnership, but also every combination of two companies that might have a partner, or if they do or don't, you can show how their ecosystems kind of like overlapped or intersect…
Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
- ▶ 1:05:35 Krithika Muthukumar Anyone with access to Google can come up with a fairly good document on that front.
- ▶ 1:07:05 Krithika Muthukumar One was my first manager in marketing, Kenzo Fong at Android and Google, and he really taught me a lot about the impact that brand and the investment in brand marketing, the outsized impact that it can have on, on new products that you…
Developing technical taste: A guide for next-gen engineers | Sam Schillace (Microsoft, Google Docs)
- ▶ 1:16 Brett Berson Known as the man behind Google Docs, he has quite literally changed the way teams work together. 3 times in the scene
- ▶ 1:22 Brett Berson Back in 2005, he founded Rightly, which was acquired by Google in 2006, 2 times in the scene
- ▶ 1:44 Brett Berson He later returned to Google to work on Maps and Google Automotive Services.
- ▶ 3:23 Sam Schillace With gdocs for sure when we did rightly originally and like JavaScript was there, but it was buggy and not standardized and there weren't any frameworks and there weren't any tools and the cloud didn't really exist. 2 times in the scene
- ▶ 5:19 Sam Schillace I mean, there's like more than a billion people use gdocs today.
- ▶ 14:30 Sam Schillace I'm like, you could point at gdocs maybe as an example of this, like, that was three or four years to take it from the initial idea to the more or less final form. 2 times in the scene
- ▶ 16:07 Brett Berson In the case of Google Docs, the idea was this in the cloud collaborative editor.
- ▶ 17:23 Sam Schillace And so scaling was starting to get to be a problem when we went to Google. 2 times in the scene
- ▶ 17:48 Sam Schillace Let's take this file system thing that was very primitive and like start pushing it in the direction of the G drive stuff.
- ▶ 19:32 Sam Schillace To be honest, like, I'm a little bit sad at the state of Gdocs these days because I think they're losing sight of the idea that, you know, they're kind of turning it into Office and like making it very complicated to use again.
- ▶ 19:45 Sam Schillace Like most of Google's apps, I think, are getting very heavyweight 3 times in the scene
- ▶ 20:57 Brett Berson It's, it sounds like the Google Docs story is really like the classic concept of disruptive innovation, where you start with a vastly simpler product. 3 times in the scene
- ▶ 21:54 Sam Schillace And we kind of saw that in the early days of Gdocs when we went to, to Google took like a couple of years before Microsoft
- ▶ 22:52 Brett Berson In the case of Google Docs versus Office, 3 times in the scene
- ▶ 23:10 Sam Schillace I think Google is very fundamentally a consumer company, and Microsoft is very fundamentally an enterprise company. 6 times in the scene
- ▶ 26:46 Sam Schillace And the consumer world, like Google spends billions of dollars a year on maps. 2 times in the scene
- ▶ 26:46 Sam Schillace And the consumer world, like Google spends billions of dollars a year on maps. 2 times in the scene
- ▶ 26:51 Sam Schillace Well, because it's connected to search through local search and it like makes search more valuable, but that's much less directly connected.
- ▶ 29:24 Brett Berson But when you look at all the at scale products, you know, it just came to mind when you mentioned Google Maps. 3 times in the scene
- ▶ 43:30 Sam Schillace We used to get this criticism of, of Google Docs and the cloud.
- ▶ 1:04:54 Sam Schillace It's 18 years now since we did Google Docs. 3 times in the scene
How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
- ▶ 7:24 Casey Winters It's basically sales, virality, what I call like content loops, which is we distribute content directly to, you know, Google or to social networks to bring more people in, and then those people create content and then you redistribute…
- ▶ 9:11 Casey Winters And they're going to Google and they're searching these really detailed things.
- ▶ 15:50 Casey Winters So Grubhub, we just collected all the menus that we could find of every restaurant and put it online and got it indexed on Google.
- ▶ 17:48 Casey Winters They were like, ah, man, Postmates and DoorDash are spending so much money on AdWords.
- ▶ 44:45 Casey Winters And what the brand should tell you is that everything is about ranking number one for apartments on Google. 3 times in the scene
- ▶ 1:00:39 Casey Winters It mainly moved up because we got really good at acquiring restaurants and really good at showing great restaurants to people, you know, who are coming in from Google or other channels.
How to be effective up and down the org chart | Matt MacInnis (Rippling, Inkling, Apple)
- ▶ 9:50 Matt MacInnis Google offers you three day weekends and a union go nuts.
- ▶ 27:33 Matt MacInnis Google before, where money is free, and they can just squirt it out on the table for employees all day just to make them not quit, but that's kind of not how 99.99% of the world operates.
Building products that delight customers | Adam Nash (Daffy, Wealthfront, LinkedIn, eBay, Apple)
- ▶ 2:55 Adam Nash And whether you think of that as disruption, cutting off the growth path for other companies, obviously Google would be in a very different position for online advertising if Facebook didn't exist and social didn't become such a big thing. 2 times in the scene
- ▶ 32:35 Adam Nash I had so many friends at Google, but I lived in fear in the early days of, of Google figuring out what we were doing. 2 times in the scene
A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
- ▶ 5:05 Eilon Reshef Obviously CRM was around all sorts of Chrome extensions that were trying to help you, but there weren't any significant tools outside of CRM.
- ▶ 7:51 Eilon Reshef And then it kind of led us towards like, hey, let's find those companies that, you know, are kind of more lend themselves to be early adopters versus the ADPs of the world or, you know, the, the Amazons of the world or the Googles of the…
- ▶ 14:47 Eilon Reshef Even now you look at like what Google charges, it's an arm in the leg, right?
Essential lessons for building and scaling DevTools | Dennis Pilarinos (Unblocked, Buddybuild)
- ▶ 26:30 Dennis Pilarinos They have it in Notion and Jira and Google Docs and linear and all the tools, these kind of code adjacent systems.
Scaling and selling AI products for enterprise | May Habib (Co-founder and CEO of Writer)
The secret lever Replit pulled to scale ahead of its competition | Amjad Masad (Co-founder and CEO)
- ▶ 3:40 Amjad Masad Like, this was 2007, eight, and Chrome had just come out.
- ▶ 4:01 Amjad Masad Google Doc had just come out and wow, you could like share, you could share a document and you could like be in the same document together.
- ▶ 4:09 Todd Jackson That's when I was at Google working on Gmail. 2 times in the scene
- ▶ 16:22 Amjad Masad They were teenagers that found it on their, on their own by just Googling, because, because web-native teenagers, they just assumed that everything runs in the browser.
- ▶ 28:58 Amjad Masad You can describe it as G Suite.
- ▶ 45:10 Amjad Masad I'm almost always surprised how they arrive at results that in my Google searches I would never be able to arrive at. 2 times in the scene
- ▶ 45:53 Todd Jackson I used the GPT-IV obviously, but I'm a pretty big fan of Bard. 4 times in the scene
- ▶ 47:27 Amjad Masad And I think this is where things, you know, barred and perplexity have done a great job.
A customer success masterclass | How to build and scale a CS org | Stephanie Berner (LinkedIn)
- ▶ 24:28 Stephanie Berner I think it's in a Google Sheet or maybe a monday.com workplace.
The human side of world-class engineering leadership | Michael Lopp (Apple, Palantir, Slack)
- ▶ 11:59 Michael Lopp This is Google time that we're talking about, is like my own time to like do whatever the heck that is inspiring me based on the 71% of the time I'm doing it.
- ▶ 18:45 Michael Lopp I'm like, I, I think a quarter of, and it's, remember the Google one day a week thing is, so that's 20, 2 times in the scene
A product-market-fit masterclass | Kareem Amin (Clay)
- ▶ 3:23 Kareem Amin The goal of Clay was really to give the power of programming to an order of magnitude more people, and so it started off as this kind of abstract desire, and it was really the belief that we're kind of moving, the period that we were in…
Inside Figma’s early days: How to build a world-class sales org | Kyle Parrish (VP of Sales)
- ▶ 0:19 Kyle Parrish I think a lot of founders overcomplicate things, trying to think, think of someone that worked at a big name company, say Google, Salesforce, whatever it may be, and not really someone who has the right experience.
- ▶ 4:52 Kyle Parrish I think a lot of founders overcomplicate things, trying to think, think of someone that worked at a big name company, say Google, Salesforce, whatever it may be, and not really someone who has the right experience, whether it's working in…
- ▶ 30:05 Kyle Parrish No doubt, our largest customers, and we were fortunate to have some early in the early beta, uh, you know, Google, and Microsoft, and Square, Uber, Airbnb, you know, they were very vocal about Figma, I think early on, and within the, the…
- ▶ 44:04 Kyle Parrish anyone that's using Figma, whether you're an individual, uh, you know, designer and building a consultancy shop, you work at SMB, you work in an agency, or you work at Microsoft, Google, or any of these large companies, you're using it in…
- ▶ 58:03 Kyle Parrish If you've used any Google box or collaboration tool of our era, it felt pretty native.
The new PLG playbook | Arming the next generation of product-led companies | Oliver Jay (Asana)
- ▶ 57:17 Oliver Jay On average, I see, you know, I did a Google search, and I asked a couple people, I asked some board members, and they say, oh, what, you know, what, sometimes people ask me, like, what's your, what was your enterprise, uh, reps, uh, you…
- ▶ 1:04:12 unnamed speaker We had just ran AdSense globally at Google, and, um, she was at Dropbox for a short period of time, and we developed a, a, a strong relationship, and she was, she really opened up my eyes on, like, how to think about people management, um,… 3 times in the scene
- ▶ 1:04:12 unnamed speaker We had just ran AdSense globally at Google, and, um, she was at Dropbox for a short period of time, and we developed a, a, a strong relationship, and she was, she really opened up my eyes on, like, how to think about people management, um,…
Mastering modern entrepreneurship | Steve Blank (Author of The Four Steps to the Epiphany)
- ▶ 59:12 Steve Blank So I sure hope OpenAI, Google and Facebook, and even Apple continue to slug it out at some point. 2 times in the scene
The Bard blueprint | Creating value, shipping fast, and advancing AI | Jack Krawczyk (Google)
- ▶ 1:09 Brett Berson Jack is a Senior Director of Product at Google, previously leading the Google Assistant team, and now on the leadership team at Bard as one of its first members. 2 times in the scene
- ▶ 1:09 Brett Berson Jack is a Senior Director of Product at Google, previously leading the Google Assistant team, and now on the leadership team at Bard as one of its first members.
- ▶ 1:09 Brett Berson Jack is a Senior Director of Product at Google, previously leading the Google Assistant team, and now on the leadership team at Bard as one of its first members. 4 times in the scene
- ▶ 2:26 Brett Berson I'll ask Bard to interpret that. 4 times in the scene
- ▶ 2:35 Jack Krawczyk My journey of, uh, being one of the, uh, initial members of the Bard team was, uh, when I first got to Google in 2020, 2 times in the scene
- ▶ 2:53 Jack Krawczyk MENA became Lambda, and what we were experimenting with was, how do we get this very convincing sounding text-like agent to enter into Google Assistant?
- ▶ 3:56 Brett Berson What's interesting about sort of the enabling technology of BARD is it's one of those things that I could imagine you could do almost anything with. 2 times in the scene
- ▶ 4:45 Jack Krawczyk And that's where you see language models inside of Google starting to manifest inside of products like Gmail and Google Docs, um, through a product that we call Duet AI. 2 times in the scene
- ▶ 4:45 Jack Krawczyk And that's where you see language models inside of Google starting to manifest inside of products like Gmail and Google Docs, um, through a product that we call Duet AI. 2 times in the scene
- ▶ 5:44 Brett Berson What was the process to figure out what the first version of BARD would look and feel like? 2 times in the scene
- ▶ 8:51 Jack Krawczyk Bard has that as well. 3 times in the scene
- ▶ 10:16 Brett Berson When you look at the end-to-end process to ship the first version of Bard, what allowed you to do it so quickly? 2 times in the scene
- ▶ 13:40 Brett Berson And I think it's particularly interesting because you worked at very small companies, um, and you've obviously worked at Google now multiple times. 7 times in the scene
- ▶ 15:02 Jack Krawczyk And that has been true on Bard, and it's true across Google, that there is this curiosity of, wait, this fundamental truth of computing that's been true my entire life is no longer true. 2 times in the scene
- ▶ 17:14 Brett Berson Bard is, it's very similar, right, where you have this layer cake of technology that goes all the way back to the starting of the internet, because if you didn't have all this information on the internet, sort of, none of this would work. 5 times in the scene
- ▶ 18:21 Jack Krawczyk You had a collection of people, the, the first team that was assembled to build Bard had not only a deep familiarity of building products inside of Google, uh, working with language model technology, understanding its opportunities and…
- ▶ 21:22 Brett Berson Given the fact that ChatGPT was launched to the public before Bard came out, 5 times in the scene
- ▶ 21:37 Brett Berson Or there's always this kind of interesting dynamic and Google and a bunch of other companies have had amazing success building related companies that end up 3 times in the scene
- ▶ 25:03 Brett Berson Maybe you can talk more about what was the process to develop the principles for Bard, and maybe what some of them were that sort of guided the process of building the product. 3 times in the scene
- ▶ 26:07 Jack Krawczyk And we have an incredible GM that oversees both Google Assistant and Bard, Sissy Shao, and she started demonstrating the behavior from the very beginnings of Bard, doing things like deeply reading the research papers,
- ▶ 28:15 Jack Krawczyk It was this feeling of when somebody new would join the team, we had this saying, welcome to Bard. 4 times in the scene
- ▶ 28:52 Jack Krawczyk Like, like I was committing code the night before we, we launched our dog food version of Bard inside the company, not because I feel like, oh, it's an engineer's job to commit that. 2 times in the scene
- ▶ 31:57 Jack Krawczyk I would say the biggest difference of launching Bard versus other projects that I've had the opportunity of, of being a part of and in a large company setting is, you know, on day one, the biggest gap to creating 5 times in the scene
- ▶ 33:36 Jack Krawczyk That's something that's really hard when you are, I don't care whether you're Google or any other large company, right?
- ▶ 35:27 Jack Krawczyk The amazing thing about working on a product like Bard is like, that genuinely feels like three lifetimes ago. 3 times in the scene
- ▶ 36:42 Brett Berson And, and I would think, again, you kind of have this dynamic where, in this case, you have a couple other products that are already out in the world, and you knew that whenever Google puts their product out in the world, everyone's gonna… 4 times in the scene
- ▶ 39:35 Brett Berson Before you even started building what's now known as BARD, were the key stakeholders all aligned that we're going to put this thing out in the world in short order, and the reason we're going to do that is that humans are going to make… 2 times in the scene
- ▶ 40:01 Jack Krawczyk I can only give the perspective of what I had working on Google Assistant, which is we were struggling to get 2 times in the scene
- ▶ 52:31 Jack Krawczyk Uh, that we call the V-two of our Google It button, which when you receive a response on, uh, on BARD, and it happens to be something that you want a factual answer around, we go sentence by sentence and find, is there content from around…
- ▶ 52:31 Jack Krawczyk Uh, that we call the V-two of our Google It button, which when you receive a response on, uh, on BARD, and it happens to be something that you want a factual answer around, we go sentence by sentence and find, is there content from around…
- ▶ 56:02 Brett Berson Are there a few really gnarly problems that the team had to crack to ultimately create the experience that's barred today?
- ▶ 57:51 Brett Berson Something we haven't yet talked about is, uh, the, the people part of building Bard. 3 times in the scene
- ▶ 57:58 Brett Berson And I'm curious, were there differential things that you looked for as the team started to grow and you started to build the team for Bard relative to all the talented people that work at Google? 3 times in the scene
- ▶ 1:02:56 Brett Berson Right after launch, there was publicly and in the press, I think, a lot of negativity around BART, and a lot of critiques. 2 times in the scene