Google, every mention
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every year anyone Brett Berson 97Jack Krawczyk 44Sam Schillace 28Dan Siroker 14Qasar Younis 13Cameron Adams 13Todd Jackson 10Noah Desai Weiss 10Abhinav Asthana 9Jon Noronha 8
Verbatim, from the transcripts: the passages where Google comes up
How Gamma pulled off their AI pivot | Jon Noronha (Co-founder and CPO of Gamma)
- ▶ 2:47 Jon Noronha Uh, there's like a billion people that use PowerPoint and Google Slides every month, and they're not happy with it. 4 times in the scene
- ▶ 24:58 Jon Noronha The companies that have come closest, you know, you probably say Google Slides and maybe Keynote,
- ▶ 30:26 Brett Berson I think at Google Slides has talented technologists and product builders. 5 times in the scene
- ▶ 30:44 Jon Noronha If you think about who's buying the Google suite or the Microsoft Office suite, nobody's doing it by comparing the feature set of PowerPoint versus Google Slides.
- ▶ 31:12 Jon Noronha The thing that I've heard secondhand is that, you know, when Google was thinking about where to put its AI resources, of course they're going to throw those at Search, which is its flagship, you know, core product, rather than something…
- ▶ 31:12 Jon Noronha The thing that I've heard secondhand is that, you know, when Google was thinking about where to put its AI resources, of course they're going to throw those at Search, which is its flagship, you know, core product, rather than something…
- ▶ 31:39 Brett Berson Like, you could argue Google Sheets is like an example of this. 2 times in the scene
Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)
- ▶ 35:51 Sheila Joglekar Vashee You know, my favorite marketing campaign, I'm gonna go way back in time, so this is not answering your last few years' prompt, was back in the day, the marketing around Chrome. 3 times in the scene
- ▶ 36:20 Sheila Joglekar Vashee And it was, it was around Chrome, and it was across kind of Google products, and it was talking about users and how they interacted with those products.
Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
- ▶ 44:02 Graham Moreno Like Google it.
AI killed the product roadmap | Diya Jolly (CPO & CTO of Xero)
- ▶ 8:19 Diya Jolly I'm, I'm, I'm a very Google PM in some ways.
- ▶ 38:49 Diya Jolly Basically, I actually switch my browser from Chrome to Safari so that I can't actually get into my Word browser and literally go and see, like, what are people saying about it?
How to build a company when you’re not an optimist | Jay Kreps (Co-founder and CEO, Confluent)
The product wisdom every CPO should ignore | Jeremy Epling (CPO, Vanta)
- ▶ 1:58 Jeremy Epling It was like, we used all Google tools.
- ▶ 43:08 Jeremy Epling Now that, now that like Google docs have tabs, it's kind of all in like one doc with a lot of different tabs that we call the product plan doc.
Snowflake’s first sales hire on scaling from $0 to $3.5B | Chris Degnan (Former CRO, Snowflake)
- ▶ 48:50 Chris Degnan We're competing against Amazon, Microsoft, and Google, right?
Executive Function: Build systems that can decide without you | Jeanne DeWitt Grosser (COO, Vercel)
- ▶ 30:05 Jeanne DeWitt Grosser I saw this happen at Google. 2 times in the scene
- ▶ 51:10 Jeanne DeWitt Grosser I remember actually the moment at Google where I, I went to business school at Stanford GSB and they had a class there because it was called Paths to Power. 2 times in the scene
- ▶ 1:08:39 Jeanne DeWitt Grosser I did a stint in APAC at Google. 3 times in the scene
Building Meter for decades, not an exit | Anil Varanasi (Co-founder and CEO)
- ▶ 4:12 Anil Varanasi I've never talked to the person, but I read his blog of like how, you know, OKRs are good for Google.
- ▶ 20:18 Anil Varanasi If anybody is trying to buy a car, none of us would go to Google and say, what are all the new car companies?
- ▶ 40:20 Anil Varanasi I think you would have gotten an unequivocal answer that this is the end, that it's not going to happen.
How to build a company you’ll run forever | Zack Kanter (Founder and CEO of Stedi)
- ▶ 1:16:29 Zack Kanter A decision record follows a template, and it says, um, scope, context, so scope of what team it applies to, you know, context of the background of it, decision, which is the actual, uh, meat of the net of what's being decided, action…
Go hard early: How lessons from Verkada shaped this AI-native IT platform | Jake Stauch (Serval)
- ▶ 6:27 Jake Stauch But then they go home and they use Nest cameras and ring cameras and, and modern technologies, and they have that contrast and they see it.
- ▶ 19:38 Jake Stauch So it's actually just easier for you to automate every single password reset for everyone for always than to go into Google workspace and reset a single person's password, because then there's no trade-off, right?
- ▶ 26:46 Jake Stauch We're going to add them to Google.
The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
- ▶ 27:25 Gorkem Yurtseven Any LLM inference is taking market share from Google search.
- ▶ 27:29 Gorkem Yurtseven And you know, this is really important for Google. 3 times in the scene
- ▶ 45:06 Gorkem Yurtseven Like what are the things we can do differently than Meta or Google that we can identify the unique things that these, these people can be valuable to a company like FAL rather than any, any big software organization. 2 times in the scene
- ▶ 53:29 Gorkem Yurtseven Dylan from Semi analysis blog wrote an article about how everyone is GPU poor, except Google.
- ▶ 54:55 Todd Jackson That reminds me of early Google, actually.
Saying yes to everything: How customer obsession built Samsara | Kiren Sekar (CPO)
- ▶ 8:27 Kiren Sekar If you think about Apple in its heyday, it was a design first company, or Google in its incredibly high growth period, I would say it was like a technology first company.
From Chrome extension to $5B platform | Postman’s journey | Abhinav Asthana (Co-founder & CEO)
- ▶ 0:28 Brett Berson In our conversation, Abhinav shares how he originally built Postman as a Chrome extension to manage external APIs for his side projects.
- ▶ 10:06 Abhinav Asthana Uh, similar to what we thought was Google Street View for college campuses.
- ▶ 18:50 Abhinav Asthana There was a lot of demand for new apps, and we built an Android app, we built an iOS app, and we eventually got featured on the Google Play Store.
- ▶ 21:55 Abhinav Asthana And at that time, the fastest path was having a Chrome extension. 3 times in the scene
- ▶ 22:45 Abhinav Asthana In the beginning was actually, you know, somebody who was at Google and he was like, I'm using this a lot.
- ▶ 23:44 Abhinav Asthana If you're familiar with something like notion or Google docs, it has an abstraction for just, just a literal doc there, but that's not good enough when you're dealing with technical abstractions like APIs.
- ▶ 25:47 Abhinav Asthana So if you were at Google, if you were like at a healthcare company or you were at a fortune 500, like I had no idea what like soap looked like, for example, or, you know, later GraphQL looked like. 2 times in the scene
- ▶ 38:24 Brett Berson You went from a Chrome extension. 4 times in the scene
- ▶ 43:11 Brett Berson Is it a developer at Google?
How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)
- ▶ 0:16 Brett Berson Before Canva, Cameron had started his own design agency, joined Google, and then founded an email startup with a few other Google alums.
- ▶ 1:24 Cameron Adams Well, a year before Canva was founded, I had just left Google. 3 times in the scene
- ▶ 4:50 Cameron Adams I'd been at Google for four years. 2 times in the scene
- ▶ 8:22 Cameron Adams Had I like applied for Google? 3 times in the scene
- ▶ 28:52 Cameron Adams We had a big Google analytics dashboard up on the wall. 2 times in the scene
- ▶ 1:02:27 Cameron Adams I think I've got a couple of homegrown heroes as well as one from Google. 3 times in the scene
Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
- ▶ 5:54 Imad Akhund We have a bunch of people from Stripe, and Block, and Google, or whatever, so people bring their ideas, and the good ideas tend to be, like, you know, memes that percolate, and that's good.
- ▶ 1:01:21 Imad Akhund how is this going to disrupt Google?
Inside the ex-YC partner’s $15B self driving car company | Qasar Younis
- ▶ 0:40 Brett Berson His previous startup, Talkbin, was acquired by Google Maps.
- ▶ 3:17 Qasar Younis You spend your whole career at General Motors or at Google, and you get to a certain point, and like, you know, your name is just kind of a weird name, and they don't promote you.
- ▶ 12:26 Qasar Younis And my co-founder, Peter, he stayed at Google and he became one of the founding engineers at Android Automotive, which has a huge impact also on Applied Intuitions, uh, founding story.
- ▶ 15:27 Qasar Younis Like the top, like people, I think we want to have this feeling that it's egalitarian and or it's a pyramid meritocracy that somehow brands and schools and things that are not working at Google is not meritocratic, but doing a startup is…
- ▶ 40:48 Qasar Younis I mean, on the spectrum of like Google to, you know, working for Elon at X, like we're more on the Elon X. 4 times in the scene
- ▶ 45:17 Qasar Younis You, like, you can just look on levels, FYI, you get paid more to go to a startup than you do at Google or Facebook, and those companies generate billions in cash flow a month.
- ▶ 55:37 Qasar Younis And Peter, one of the reasons also, I co-founded a company with, I remember, uh, I was at Google once, and
- ▶ 55:45 Qasar Younis We work on Google maps and it was like some sensor we were putting on, um, on the street view card. 2 times in the scene
- ▶ 55:45 Qasar Younis We work on Google maps and it was like some sensor we were putting on, um, on the street view card.
- ▶ 59:08 Qasar Younis I think we take a lot of, you know, honestly, you know, we're Googlers, so we, we looked at, we just learned a lot from Google, Larry and Sergey and the senior managers, he was executive there.
What Braintrust got right about product-market fit | Ankur Goyal (Founder and CEO)
- ▶ 8:36 Ankur Goyal It looks like they were able to work around it, or maybe they screwed something up, maybe their laptop is broken, you know, maybe they're using an old version of Chrome, whatever.
How Gusto built a $9.5 billion company by identifying a burning problem
- ▶ 5:39 Tomer London The other inspiring, uh, story in why Stanford for me was, uh, the story of Google, uh, Google founders and, you know, coming into PhD and ending up with like a really great idea that ended up being, uh, you know, really, really helpful…
How rejecting conventional wisdom grew Sentry to a $3 billion company | David Cramer (Co-founder)
- ▶ 5:57 David Cramer Like I was not going to get a job at Google when I don't know what the hell I'm doing.
- ▶ 10:42 David Cramer Rockets, or, you know, Google's PageRank algorithm, or something really genuinely complex.
- ▶ 16:14 David Cramer Because I had little, like, personal sites on the side that were, like, content sites, had Google AdWords on them.
- ▶ 1:07:40 David Cramer We just use Google Drive because it's free.
Inside Linear: Why craft and focus still win in product building | Karri Saarinen (Co-founder & CEO)
- ▶ 8:10 Karri Saarinen And one of the ideas there was that Google, even back then, was kind of bad at finding quality content.
- ▶ 23:58 Karri Saarinen And, but what I did was that I created like a Chrome extension that loaded up a custom CSS for that Jira instance, for the Airbnb Jira instance. 3 times in the scene
- ▶ 58:19 Karri Saarinen So you, you couldn't use linear if you didn't use the Google workspace or whatever G suite, whatever it's called these days.
From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)
- ▶ 12:08 Rick Song Like we had to sign up GCP when you kind of had some base of a deploy system, some testing at that time, the joke was like, might as well, you know, every single day, like build out the foundation that just does something.
- ▶ 26:00 Rick Song I mean, we, at this point, you know, we're joking that we could like, we'd be in Google and like a hundred X every single month. 2 times in the scene
- ▶ 26:09 Rick Song I remember we were like putting on like a Google Sheets, pretending how fast that we could just keep getting at the next one's, you know, 500,000, just continue.
- ▶ 1:06:47 Rick Song Saying I'm going to like redo Google docs or like beat Microsoft word at their own game.
How a weekend hack became a multimillion-dollar AI startup | Adit Abraham (CEO at Reducto)
- ▶ 2:42 Adit Abraham I was very bored at my job at Google and was
- ▶ 9:55 Adit Abraham And it was also something that we were sort of deeply familiar with by that point because we'd spent so much time building on top of, at that point, Google Clouds.
- ▶ 29:00 Brett Berson Are there any interesting sort of things that you've picked up that you just thought have been intriguing to you as you've had this chance to work with and study so many different companies maybe that is different than when you basically…
- ▶ 54:50 Adit Abraham This is sort of me like rubber banding from seeing what I was annoyed by at Google.
- ▶ 56:25 Brett Berson And obviously you had a brief stint at Google, but it was probably short enough that it, you know, it wasn't like you had a 15 year career building and scaling companies. 2 times in the scene
- ▶ 58:53 Adit Abraham For me personally, one of my first managers at Google, this guy named Ali on YouTube ads,
1Password’s growth story | How they went from bootstrapped to $6B company | Jeff Shiner (CEO)
- ▶ 48:54 Jeff Shiner So we went into Google AdWords, and we were like, you know, what ads, what word should we bid on?
Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
- ▶ 24:00 Adam Guild So it was this version of WordPress that had been built to enable them to modify a few sections of the website, but mostly use this very rigid structure of the sections that needed to be there to rank at the top of Google and to drive… 5 times in the scene
- ▶ 28:22 Adam Guild Would love to hear about your sales lately so we can map this back to the amount of new discovery we're seeing and basically walking them through the Google search console, the Google business profile, like how their results were trading…
- ▶ 40:38 Adam Guild Perfectly, not only rank at the top of Google, but also match the intent that a customer has when they're evaluating which restaurant to go to. 2 times in the scene
What makes (or breaks) executive hires | A deep dive with Eeke de Milliano (Stripe)
- ▶ 17:48 Eeke de Milliano She interviewed, and there were many, many people who were like, I don't know, just like big Google exec.
- ▶ 20:50 Eeke de Milliano I don't actually know if John and Patrick did this with Claire, but I think because Claire came from Google and, like, that was already a product-led company, she fit quite well into the sort of product-led sales mindset, and that worked,…
- ▶ 44:41 Brett Berson In terms of people who have worked at a variety of companies, some of which were not successful or are not hot companies versus somebody that, you know, was at Google and then Palantir and then came to Stripe.
Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
- ▶ 5:05 Kevin Busque It's like, you go to work at Google or Facebook or something like that and you get a four one
- ▶ 57:56 Kevin Busque It was the same amount that you would pay for your Google suite, your Gmail account, or your corporate one.
- ▶ 1:14:08 Kevin Busque So I think that's enabled us to be like, have some focus around, maybe we're never going to sell Google their for one K plan, right?
Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition
- ▶ 3:02 Bill Magnuson And then I moved out to San Francisco and worked at Google and Mountain View for a time. 2 times in the scene
Clay's unconventional path to $1.25B: Rethinking GTM, pricing, and enterprise sales | Varun Anand
- ▶ 9:50 Varun Anand And they're like, you know, I wish I could scrape Google Maps for this. 2 times in the scene
Building a $4B data platform: Inside dbt Labs' unconventional path | Tristan Handy (Founder & CEO)
- ▶ 0:12 Tristan Handy And we threw that time series in a Google sheet and we, we fit a line of SFIT to it.
- ▶ 28:16 Tristan Handy And we threw that time series in a Google sheet and we, we fit a line of S fit to it.
- ▶ 48:21 Tristan Handy And yes, Redshift and stuff like did exist prior to, and BigQuery did exist prior to twenty-twenty, but none of the platforms were like really ready to scale.
How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO)
- ▶ 9:17 Brett Berson And in the sense of Figma and Uber, Microsoft, Google, all, I assume, build products differently are all known for great products in sort of different contexts. 2 times in the scene
- ▶ 31:50 Yuhki Yamashita There was a period in time where, you know, I remember when I was at Google, for example, you know, there was this, like, saying of, do what's right by the user and everything else will follow. 4 times in the scene
- ▶ 32:49 Brett Berson Because again, going back to, you know, each company is kind of like its own civilization with all of the things that kind of have to fit together in the context of what the company is doing, that you can kind of think about new products…
How to find & pull startup growth levers | Matt Lerner (Founder of SYSTM, Author of Growth Levers)
- ▶ 16:23 unnamed speaker Well, first I Googled this and then I tried this product, but it didn't work.
- ▶ 23:32 unnamed speaker And we interviewed their customers and every one of these people started with a Google search, you know, trail map of Pikes Peak, you know, back route or whatever.
- ▶ 30:58 Matt Lerner Optimization, but if no one's Googling it, then it's not, right?
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