Apple, every mention
46 scenes, the whole family · ← back to Apple
tap a year for its mentions
every year anyone Adam Nash 15Steve Blank 6Dan Siroker 5Brett Berson 5Anil Varanasi 5Michael Lopp 4Dennis Pilarinos 4Matt MacInnis 3Karri Saarinen 3David Cramer 3
Verbatim, from the transcripts: the passages where Apple comes up
Playing it safe with marketing is the riskiest thing you can do | Sheila Joglekar Vashee (Figma CMO)
- ▶ 14:46 Sheila Joglekar Vashee Apple back in the day did a good job with that by really clearly stating like who they were standing for.
The product wisdom every CPO should ignore | Jeremy Epling (CPO, Vanta)
- ▶ 55:28 Jeremy Epling You know, you can read the kind of, like, books about, like, Apple's past with jobs and, like, different people that have done, like, amazing work there and how they were able to go and influence.
Building Meter for decades, not an exit | Anil Varanasi (Co-founder and CEO)
- ▶ 9:37 Anil Varanasi Apple moved from using Intel silicon to their own silicon. 3 times in the scene
- ▶ 47:19 Anil Varanasi There were multiple moments, COVID, this Apple thing, supply chain, whatever, you know, studying businesses now the last two decades, I think for any business.
- ▶ 1:07:50 Anil Varanasi I have now understood why Apple does it.
Saying yes to everything: How customer obsession built Samsara | Kiren Sekar (CPO)
- ▶ 8:27 Kiren Sekar If you think about Apple in its heyday, it was a design first company, or Google in its incredibly high growth period, I would say it was like a technology first company.
From Chrome extension to $5B platform | Postman’s journey | Abhinav Asthana (Co-founder & CEO)
- ▶ 14:17 Abhinav Asthana And, and I read a lot about Apple. 2 times in the scene
- ▶ 58:59 Abhinav Asthana And the idea is going to come back, like, you know, Apple's trying out like augmented reality as well, but you just can't will it, you know, if, if the customers are not ready.
Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
- ▶ 19:22 Imad Akhund One was bought by Twitter at the time, and the other one was bought at Apple. 2 times in the scene
Inside the ex-YC partner’s $15B self driving car company | Qasar Younis
- ▶ 30:14 Qasar Younis You take Apple, Apple spent tens of billions of dollars trying to build a car.
- ▶ 48:21 Qasar Younis The Steve Jobs at 19 starting Apple.
How rejecting conventional wisdom grew Sentry to a $3 billion company | David Cramer (Co-founder)
- ▶ 1:07:32 David Cramer You know, given I was at Dropbox, there was that famous thing where, you know, Apple said Dropbox was a feature and I'm like, I'd agree.
- ▶ 1:39:02 David Cramer So Beats, like the headphone company that Apple now owns, there was, um, an event where the, I think former CMO, Omar Johnson was speaking about marketing and brand and all this stuff and how Beats competed. 2 times in the scene
Inside Linear: Why craft and focus still win in product building | Karri Saarinen (Co-founder & CEO)
- ▶ 1:00:16 Karri Saarinen And like, I think it's more like the Apple ways. 2 times in the scene
- ▶ 1:14:17 Karri Saarinen It's like, are you the Apple of, of this industry?
1Password’s growth story | How they went from bootstrapped to $6B company | Jeff Shiner (CEO)
- ▶ 3:26 Jeff Shiner I think they had a reader for Android and something similar for Windows, but it was really very much of an Apple focused company.
Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)
- ▶ 24:01 Krithika Muthukumar I think some of the best brands in the world have had those kinds of scenarios, like Steve Jobs at Apple, for example, or, you know, the founders at Linear care so much about everything that goes out the door.
- ▶ 55:00 Krithika Muthukumar You still associated that with Apple.
How to be effective up and down the org chart | Matt MacInnis (Rippling, Inkling, Apple)
- ▶ 1:04:03 Matt MacInnis Corporate finance, you can, you can distill an entire company, the size of apple down to a single floating point number, which is free cashflow. 3 times in the scene
Building products that delight customers | Adam Nash (Daffy, Wealthfront, LinkedIn, eBay, Apple)
- ▶ 5:11 Adam Nash I mean, we came so close to that at Apple. 4 times in the scene
- ▶ 13:34 Adam Nash That I kind of dove into as, you know, thinking of Apple.
- ▶ 1:06:23 Adam Nash And as I dug into that problem, I went back to actually my earlier Apple experience and this framing. 9 times in the scene
- ▶ 1:11:14 Adam Nash Apple has a family plan.
Essential lessons for building and scaling DevTools | Dennis Pilarinos (Unblocked, Buddybuild)
- ▶ 1:13 Brett Berson Dennis is also the CEO and founder of BuddyBuild, which was acquired by Apple in 2018.
- ▶ 12:22 Brett Berson When you fast forward, you ended up choosing to sell the company to Apple.
- ▶ 16:54 Brett Berson You sort of decided that you wanted to debug this when you were at Apple post-acquisition?
- ▶ 16:58 Dennis Pilarinos I think Apple was a bit of a mourning period for sure, to see that BuddyBuild had no longer existed, and your identity starts to get separated from that company, and then, so I think that's probably when the early ideas started to set in,… 4 times in the scene
The secret lever Replit pulled to scale ahead of its competition | Amjad Masad (Co-founder and CEO)
- ▶ 28:27 Amjad Masad Uh, I think people viewed Apple software as, okay, being very simple, but they forget that the fact that Apple built an entire stack in order to produce those pixels that are, that seem very simple. 2 times in the scene
- ▶ 45:34 Amjad Masad I'm really looking forward for Apple and Google to start rolling it out and Gmail and iPhone and all of that.
The human side of world-class engineering leadership | Michael Lopp (Apple, Palantir, Slack)
- ▶ 21:40 Michael Lopp Um, I, I, we're not, I know where you said we weren't going to talk about Apple, but
- ▶ 54:31 Michael Lopp Apple. 2 times in the scene
- ▶ 1:04:08 Michael Lopp It's an Apple thing, right?
Mastering modern entrepreneurship | Steve Blank (Author of The Four Steps to the Epiphany)
- ▶ 9:44 Steve Blank One of my best friends, John Rubinstein, was, uh, uh, Jobs's, uh, head of hardware for, you know, both at Next and then at, uh, the reinvention of Apple. 2 times in the scene
- ▶ 44:25 Steve Blank It was the, you know, the iPod, the, you know, the iPhone, the, the app store, the retail stores, the, you know, I mean, these were successive reinventions of a computer company that is the equivalent of Amazon as a book company.
- ▶ 44:40 Steve Blank You know, Amazon still sells books and Apple still says, sells desktop computers, but that's not where their businesses.
- ▶ 49:08 Steve Blank He wasn't a visionary CEO when in fact technology was moving so fast, you needed to do what jobs did at apple, which was actually reinvent the company literally multiple times.
- ▶ 59:12 Steve Blank So I sure hope OpenAI, Google and Facebook, and even Apple continue to slug it out at some point.
The Bard blueprint | Creating value, shipping fast, and advancing AI | Jack Krawczyk (Google)
- ▶ 16:50 Brett Berson Create something really compelling, and so if Vision Pro ends up being super successful, it's multiple decades of like all this entire stack that, that creates this layer cake that will ultimately, um, come together, and you kind of have…
How young outsiders changed the shipping industry | Laura Behrens Wu (Shippo)
- ▶ 43:40 Laura Behrens Wu Um, if you think about Apple, for example, like maybe like one of their earlier products, the, the, what's it called?
AI Hot Takes and Unusual Twitter Fundraising Strategies with Dan Siroker (Rewind AI)
- ▶ 7:58 Dan Siroker And it's so, you know, co occurred with Apple Silicon becoming really powerful and enabling this before Apple Silicon, you know, rewind couldn't exist. 2 times in the scene
- ▶ 24:24 Dan Siroker You know, I see a lot of companies today that are ex Apple people who've built amazing things and they go off and they spend years and years toiling away and never really ship anything.
- ▶ 32:12 Todd Jackson And then a circle inside that is like, uh, knowledge workers who have an Apple device, you know, with an M one or M two chip. 2 times in the scene
- ▶ 44:38 Dan Siroker Um, you know, more, maybe closer to privacy, like at some point when, you know, Apple launched the ability to share your location with your friends, that was terrifying.
- ▶ 1:00:27 Dan Siroker I don't know if you're, uh, if you've ever done anything hardware related, but software has many, many benefits, uh, of which I'm the biggest fan, but there's limitations of what hardware that, that Apple provide and, and, and you can buy…
Lessons from Loom on product strategy and organizational leadership | Anique Drumright (COO at Loom)
- ▶ 2:46 Brett Berson We'd really appreciate it if you'd leave us a review on Apple, Spotify, or wherever you get your podcasts.
Lessons from Slack on decision making, product-led growth, and taking big swings | Noah Desai Weiss
- ▶ 10:42 Noah Desai Weiss There's a book, which is by one of the early Apple engineers, Creative Selection is the name of it. 2 times in the scene