Apple

“This is something I'm probably most embarrassed about in terms of our decisiveness. It's just, we don't have a super specific who you know, we have almost by constraints of the technology M one and M two users and app, you know, Apple or iPhone users.”

“I see a lot of companies today that are ex Apple people who've built amazing things and they go off and they spend years and years toiling away and never really ship anything. And, you know, I think they have this sense of like, it needs to be As good as the l…”

“We are hiring for hardware people so it's possible that down the line if we cannot, by the way, I'm very much a big fan of software. I don't know if you're if you've ever done anything hardware related, but software has many, many benefits of which I'm the big…”

“Jobs was still insane, but the second coming of Steve Jobs had an organizational level of world-class executors. Tim Cook, John Rubinstein, Avi, et cetera, were all people who could take that craziness and filter it down to an organization that provided a leve…”

“So I sure hope OpenAI, Google and Facebook, and even Apple continue to slug it out at some point. Because if they don't, innovation will die in the browser or like the browser did, it will die in generative AI.”

“Apple was almost bought by Sun and Sun balked at the price. I think it was like two billion, two point something too much.”

“I would say on this point of like micromanagement, I maybe have a contrarian point of view in that I don't think good brands are made without micromanagement.”

“Yeah, it was all consumer at the time. Honestly, it was mostly Mac. It was like Mac and iOS. It was very, very little. I think they had a reader for Android and something similar for Windows, but it was really very much of an Apple focused company.”

“You take Apple, Apple spent tens of billions of dollars trying to build a car. You never even saw the design of it because this whole misunderstanding of how this business works with these costs, these vertical costs are just so high.”

“And the most important thing is not that I think people like end up working hard or anything. I think people, if you have a great company, they're always working hard. What ends up actually happening is people end up not working on things that don't matter. Th…”

“When they did that, usually hardware had three separate radios for like, 2.4 gigahertz, five gigahertz and Bluetooth. When they moved, they were using what this thing called software defined radio, which is using two radios for all three of those things.”