The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Edy: Over 70% of fell race runners wear inov-8 shoes
“And you know, today, if you go to a fell race, there's probably 70, 75% plus people are wearing Innovate shoes at these races, which is fantastic to see.”
Edy: The UK Fell Running Market Was 5,000 to 6,000 Runners at Launch
“I knew that there were about five or 6000 fell runners in the UK, so it's quite a small market, but quite easy to market to because they, you know, subscribe to the same magazines, and they go to the similar races, and it's a community, so I thought that that …”
Edy: Tooling molds for a shoe size range costs $30,000 to $40,000
“So just to give you an idea, the mold costs are about sort of 30 to 40,000 dollars. ... Sorry, that's for a series of the molds, so that's for a size range. So to do one shoe, you've got to invest that sort of money And that's only to make the moles.”
Edy: Marketing to early CrossFitters fueled inov-8's growth
“It was a great partnership, and we started marketing to CrossFitters, and it was the early days of CrossFit, and we got some real traction, and that helped fuel the growth of Innovate.”
Edy: Manufacturing factory demanded upfront payment on orders in 2008
“The factory that we were working with changed our terms to when we actually placed the orders.”
Edy: Private equity acquired a 42% stake in inov-8
“I was still the major shareholder of the business, so they took, yeah, 42%.”
Edy repurchased inov-8 from Descente in 2020 during the COVID-19 outbreak
“In 2020, I bought back the business and actually signed all the paperwork. At one of the most difficult times, because COVID had just hit Asia and was spreading across.”
Edy launched inov-8 by mailing a single shoe to running retailers
“Whilst I did have a lot of connections, I had to pioneer a lot of the running shops, and basically all I did was I built a database of them, and we basically did a mail shot to all the retailers, and put one shoe in with the mail shot, and then I gave them a s…”