Edy: Marketing to early CrossFitters fueled inov-8's growth
Wayne Edy · inov-8: Wayne Edy · Sep 13, 2021 · at 29:59
Wayne Edy, founder of athletic shoe brand inov-8, describes how the company entered the United States market and expanded by targeting the emerging CrossFit community.
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“It was a great partnership, and we started marketing to CrossFitters, and it was the early days of CrossFit, and we got some real traction, and that helped fuel the growth of Innovate.”
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