The Ledger
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Ellsworth: Poppi was the first functional drink labeled prebiotic soda
“We were the first ones in the functional, you know, sort of modern soda to actually call ourselves a soda. We call ourselves a prebiotic soda. We were the first ones.”
Poppi quadrupled sales from 2022 to 2023 following its Super Bowl ad
“We thought we were going to double the business from 22 to 23. And instead we forex the business. And in large part, it was because of the Superbowl ad.”
Co-packers refused Mother Beverage due to raw acetobacter contamination risks
“Unfiltered, you've got the floaty stuff in there, so it can get in their lines. It could potentially contaminate other products of theirs. The raw factor, it's got acetobacter in there, and so that can cause their beers to sour. That can cause other issues in,…”
Mother Beverage reached $500,000 in pre-Shark Tank revenue
“I think when we went into Shark Tank, I think it was, we had done about a half a million dollars in revenue in the previous, I don't know, 12 to 18 months, something like that.”