The Ledger
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Gil: Online language immersion is more effective than in-person programs
“So it turned out that this online version of the immersion has been incredibly effective in terms of the learning for our guests, because we can be that much more precise and we can individualize it that much more.”
Gil: Demographics cannot reliably target language learning customers
“Being in the language learning business for so long, I can tell you that the affinity isn't always there. Meaning, Guy, you Happen to like Italian, and that's the language that you'd like, want to learn. But that doesn't mean that your friend wants to learn th…”
Gil: Online language immersion is permanently here to stay post-pandemic
“First of all, the online immersion is here to stay. I have no doubt. It's something that also had been in their minds, but if there's one thing this pandemic has accelerated and it has opened the doors toward is online education. I think people are definitely …”
Gil: Most language programs use a single path regardless of native language
“Most of the programs and even books and university programs and everything else
Have one path of learning and that's what it is.”
Gil: Fluenz immersion business went to zero when COVID-19 hit
“You had to shut down, exactly, completely, and we went to zero.”