Sonia Gil, founder of language learning platform Fluenz, describes the sudden disruption of the company's luxury in-person immersion programs at the start of the COVID-19 pandemic.
0:00 / 0:03exact quote · 3.8s
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“You had to shut down, exactly, completely, and we went to zero.”
quote is from the automated transcript, cleaned for reading:
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More from Sonia Gil
Opinion
Gil: Online language immersion is more effective than in-person programs
“So it turned out that this online version of the immersion has been incredibly effective in terms of the learning for our guests, because we can be that much more precise and we can individualize it that much more.”
Sonia GilOct 22, 2020▶ 14:01How I Built Resilience: Sonia Gil of Fluenz
Insight
Gil: Demographics cannot reliably target language learning customers
“Being in the language learning business for so long, I can tell you that the affinity isn't always there. Meaning, Guy, you Happen to like Italian, and that's the language that you'd like, want to learn. But that doesn't mean that your friend wants to learn th…”
Sonia GilOct 22, 2020▶ 14:52How I Built Resilience: Sonia Gil of Fluenz
PredictionNot checkable as stated
Gil: Online language immersion is permanently here to stay post-pandemic
“First of all, the online immersion is here to stay. I have no doubt. It's something that also had been in their minds, but if there's one thing this pandemic has accelerated and it has opened the doors toward is online education. I think people are definitely …”
Sonia GilOct 22, 2020▶ 17:00How I Built Resilience: Sonia Gil of Fluenz
AssertionNot checkable as stated
Gil: Most language programs use a single path regardless of native language
“Most of the programs and even books and university programs and everything else
Have one path of learning and that's what it is.”
Sonia GilOct 22, 2020▶ 2:24How I Built Resilience: Sonia Gil of Fluenz
Insight
Gil: 90 minutes is the optimal duration for a learning chapter
“We already knew that 90 minutes is the perfect amount of time to do a chapter.”
Sonia GilOct 22, 2020▶ 12:59How I Built Resilience: Sonia Gil of Fluenz
AssertionNot checkable as stated
Gil: Fluenz immersion business grew over 100% in 2019
“We grew a hundred percent plus 2019.”
Sonia GilOct 22, 2020▶ 6:38How I Built Resilience: Sonia Gil of Fluenz
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