The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Berkowitz: Frozen yogurt is fundamentally mismatched to seasonal college markets
“So, but like the critical flaw was that frozen yogurt really does well in summers, and college students are not there in summers.”
Berkowitz: Keeping Insomnia Cookies company-owned protected its delivery model
“I mean, I was always a believer in corporate owned just to make sure that something that was, it was a little bit novel as it related to the restaurant environment, like basically delivery as a core competency. Outside of Domino's and the pizza guys was pretty…”
Berkowitz: In-house drivers deliver a superior brand experience over DoorDash
“Our drivers care about the insomnia cookie order, whereas the DoorDash drivers are agnostic to what they're delivering. And so there's a little bit of an ability to really maneuver and make the experience stronger, and you can't really do it with third party.”
Berkowitz: Warm cookies fit delivery because they travel and reheat effectively
“Well, I think the premise used to be if you were going to deliver, it had to be something that you could deliver really well. Pizza delivers well. If it's not great, you can heat it up. Chinese food, same story. Sandwiches, it didn't matter. And so cookies rea…”
Berkowitz: 20% to 30% occupancy costs are tough in restaurants
“So you're talking 20 or 30%, you know, occupancy costs, which is not great in the restaurant business. Really a tough starting point.”
Berkowitz: Cookies serve as resilient small indulgences during economic downturns
“That's what we've experienced at times. I mean, it's also like, it's a nice pick me up, right? Like people just like a little sweet moment, especially in a depressing kind of environment, right? It's just, it's one of those small indulgences.”
Berkowitz: Insomnia's model relies on delivering warm cookies within 30 minutes
“The premise was always, I want to get it to you in 20 or 30 minutes. When you eat it, that's gonna be optimal. That moment in time is gonna be optimal. If we can execute against that, you're gonna order again. That was really like the whole business model to s…”