The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Goldberg: Modern brands must borrow community rather than buy it
“So today's world, I think we are heading to a place where you want to be borrowing community versus buying it.”
Goldberg: Clarify website storytelling before spending on digital marketing
“And if you can translate that story and not just tell people what it is, but show them what it is, that's where you need to start before you spend a dollar on digital marketing.”
Goldberg: Email marketing remains a hugely valuable retention channel for brands
“Email marketing is a huge part of our business to this day. I mean, people still check emails. People have been talking about email dying for 15 years, and it's still a hugely valuable channel, and I think it's got to be part of the mix. It's not the only thin…”
Goldberg: Over 70% of American women wear size 14 or above
“I mean, 70 plus percent of American women are over a size 14. Something in that range is the statistic.”
Goldberg: Used socks cannot be donated to most homeless shelters
“You cannot donate used socks to the majority of shelters and organizations that help in the homeless community.”
Goldberg: Bombas tested 137 iterations to perfect calf sock tension
“I mean, just for the calf sock tension level alone, it took us 137 tries.”
Bombas founders spent three months writing their Indiegogo campaign script
“It took Three months for us to write that and something today that would take, you know, three hours for a copywriter to do, but it was putting all of our ideas down on paper in the right way and getting our storytelling, you know, around this product that we …”