The Ledger
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Mitchell: Customers choose Good Books over Amazon because of personal storytelling
“Anyone can get a book from any other place. You can go to Amazon, you can go to thrift stores, Barnes & Noble. There's places people can get books, but people shop with Me and my mom because of our story and because of our passion and what we bring to the spac…”
Katie Mitchell: Mainstream retail often treats Black consumers as second-class
“I think a lot of the times black consumers are seen as second class consumers and You know, if you find something for yourself, then you do. If you don't, oh well, we have millions other people to buy our products”
Katie Mitchell: Fiction reading helped navigate personal mental health struggles
“Really good fiction does that for me, and before I shared a little bit about my struggle with mental health issues, that's really what got me through it, reading books that had nothing to do with mental health issues, where people were just going on adventures…”
Katie Mitchell: Good Books was designed as a mobile Black bookstore
“We knew that we wanted it to be all Black books. We knew that we wanted it to be mobile and be able to bring Literature and prose to the people.”
Katie Mitchell: Good Books is launching Atlanta's first mobile Black bookmobile
“We are creating Atlanta's first mobile Black Bookmobile, so when outside is open and it's safe to do so, we'll be driving around the city and bringing books to people that way, so you can kind of think of it as a food truck for books or a bookstore in a tiny h…”