Mitchell: Customers choose Good Books over Amazon because of personal storytelling
Katie Mitchell · Meet The HIBT Fellows: Katie Mitchell & Celena Gill · May 13, 2021 · at 7:51
Katie Mitchell, co-founder of Good Books, explains how personal storytelling and authentic passion differentiate her bookstore from large retailers like Amazon.
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“Anyone can get a book from any other place. You can go to Amazon, you can go to thrift stores, Barnes & Noble. There's places people can get books, but people shop with Me and my mom because of our story and because of our passion and what we bring to the space.”
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