The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Kat Nouri: Founders lose operational control when accepting outside investor capital
“You can't run your company the way you want if you take someone else's money, and I wasn't about to let anybody ruin my vision”
Nouri: First-to-market status offers the biggest advantage in retail positioning
“Being first to market has the biggest advantage you could have with getting in front of the buyers, being in the market, getting first positioning. It has the biggest advantage of anything.”
Nouri: Independent retailers outperform department stores for novel products needing in-person explanation
“The independent designers or the independent retailers did so much more for us because they could explain the product in person, and so their sales volume was so good, I didn't really need to be in those stores.”
Nouri: Ahmed Rahim Threatened to Drop Her Unless She Built for Impact
“And at one point, Ahmed turned around and said to me, I'm just not going to support you anymore or be your advisor if you don't think of some other way to produce something that actually has the ability to have change.”
Nouri: Packaging from Single-Use Items Makes Up 45% of Landfill Waste
“And 45% of all landfill waste is from packaging, and that's usually from single-use things.”
Nouri spent $25K negotiating with Mark Cuban before walking away
“In the end, we spent, like, 20, 25,000 dollars on the negotiations, and I really wanted to make it happen, but I wanted a deal that basically let me still run the company the way I wanted to, and I couldn't get that deal, and I had to walk away.”
Nouri: Retail essentials aisles drive far higher sales volume than housewares
“What you get in essentials is traffic, and what you get in housewares is really, you might get an end cap, but the actual volume in sales is less.”
Nouri proactively sought Stasher's acquirers rather than waiting for offers
“And by the way, just for the record, I didn't get acquired. I brought the acquirers to the table. I saw anybody that would have an arm for massive distribution of stasher out, and I weeded them out.”
Kat Nouri borrowed roughly $100,000 against home and credit cards for Modern Twist
“I started borrowing money against our credit cards and I started borrowing money against our home, and I probably went into debt for, ah, gosh, I would say I probably took out a good 100,000 dollars.”
Nouri: Modern-Twist generated $20,000 to $50,000 at its first trade show
“Probably I would say somewhere between 20 and 50,000 on my first show, and I remember calling my husband right when Kit walked away, and she came in, she walked into the show at the last 10 minutes of the show, and I said, honey, I think I have something.”
Anova Paid for Stasher's Initial Production Molds
“I didn't get an order from Target directly, but Inova gave me a great order, and I made a great deal with Inova where they had to pay for the molds for the productions because we didn't have them.”
Nouri: Stasher raised $500K from a friend's brother post-Shark Tank
“I had one friend whose brother had seen the show, and, He said, I don't care what anybody says. You're a complete badass, and I want you to run the company exactly the way you're running it, and here's a half a million dollars without any questions. So I took …”
Stasher employed a daily team to fight copycats on Red Points
“I had a whole team on Red Point every day that would go on, their job was to go on the internet and see who was knocking us off and serve them.”
Mark Cuban would have seen huge returns on his Stasher deal
“He would have been clicking his heels.”