Nouri: Retail essentials aisles drive far higher sales volume than housewares
Kat Nouri · Stasher and Modern Twist: Kat Nouri · Nov 22, 2021 · at 53:50
Kat Nouri, founder of reusable silicone bag maker Stasher, explains why she pushed to place Stasher in Target's essentials department rather than housewares.
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“What you get in essentials is traffic, and what you get in housewares is really, you might get an end cap, but the actual volume in sales is less.”
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