The Ledger

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Insight
Murrell: Hidden real estate locations proved genuine customer demand
“And we said, well, if we can put it where, you know, it's hard to find, but if we can get people coming there, then we know we got something.”
Jerry Murrell Jan 14, 2019 ▶ 7:12 Five Guys: Jerry Murrell (2019)
Insight
Murrell: Five Guys perfected operations for 17 years before franchising
“Most franchisers start off to franchise. We didn't start off to franchise. We had no idea we were going to do that. We started off to build a family business, and we put 17 years into it, and we figured out how to do it right. So when it came time to franchisi…”
Jerry Murrell Jan 14, 2019 ▶ 20:52 Five Guys: Jerry Murrell (2019)
Insight
Murrell tested food viability by picking hidden, low-rent locations
“Well, if we can put it where, you know, it's hard to find, but if we can get people coming there, then we know we got something.”
Jerry Murrell Jun 5, 2017 ▶ 6:36 Five Guys: Jerry Murrell
Insight
Murrell: Mastering basic services like burgers, drinks, or haircuts guarantees steady income
“In fact, my mom used to say, if you can make a good hamburger, or serve a good drink, or give a good haircut, you'll always... Have something to do, yeah. Have an income.”
Jerry Murrell Jan 14, 2019 ▶ 30:43 Five Guys: Jerry Murrell (2019)
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