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Concept2 Priced Early Products Based on Future Manufacturing Costs at Scale
“We tried to price it at what we thought we could eventually make it for. So we were projecting ahead that we could, you know, eventually get to the point where it was more profitable. And, you know, we use that philosophy all the time with other products now, …”
Concept2 Built Its Most Successful Products to Serve the Founders' Needs
“Most of the products that we've worked on and been successful with are products that That we want to use ourselves, you know, and the theory is that if we, you know, like the idea of having some way to train specifically for rowing without having to get to the…”
Reducing Oar Blade Weight Determines Competitive Rowing Race Outcomes
“First, when you're rowing at a high stroke rate, you're having to move, swing this, rotate this oar back and forth. Through this wide arc, and because there's weight, particularly the weight out at the end where the blade is, it takes effort to accelerate that…”