The Ledger
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Karr: Argentine sun-grown yerba mate tastes 'offensive' to unaccustomed consumers
“If you drink the Argentine stuff that's sun-grown, it's really like almost offensive, unless you grew up drinking it. It's pretty bad tasting.”
Guayakí secured an initial $50,000 local bank loan without physical collateral
“Yeah, we got a 50,000 dollar bank loan locally.”
Guayakí co-founders funded the business with nine maxed-out personal credit cards
“I mean, I think we had nine personal credit cards maxed Chris and my brother, Steven and myself, we got every, you remember that time that was that time. In the mid nineties, they just started sending everyone credit card offers. So we just like said yes to th…”
Co-founder Alex Pryor demanded 10-20% equity to source yerba mate from Argentina
“So he basically says, give me 10 or 20% of the business, and I'll send you the yerba.”
Adding soy milk and honey raised Guayakí product acceptance over 50%
“So we started putting honey and soy milk in the mate and making mate lattes. And then the, like the percentage of like maybe 15, 20% of the people actually trying and liking it went up to like 50 or more.”
Guayakí's founders personally served over 5 million cups of mate on tour
“And I think Steven Dolmiguel and I personally served over five million cups of mate.”
Guayakí's first eight tons of yerba mate were hauled in a U-Haul
“He was actually the very first one who started helping out Alex and I, even before Steven and Chris, because he actually ended up kind of joining as a quote unquote intern and helping drive up like the first eight tons of Yerba Mate from Los Angeles to Slowtow…”