The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Winer: Cookware Has Seen No Innovation Since the Introduction of Teflon
“This is a new advance in a tired, old business that hasn't known any innovation since Teflon came out, essentially.”
Winer: Achieving a Sear on Traditional Nonstick Pans Destroys Them
“You know, you essentially to get a good sear on a stainless or on a nonstick pan, you have to overheat the pan and you will destroy the pan to get a sear.”
Winer Cashed Out His Retirement Accounts to Invest in HexClad
“I cashed out my four on one K that I'd had. I, my return, my Roth, my I took all the money out, paid penalties. I, everything I had saved up. I had 90% of my life savings by the time we hit tied up in the company.”
Winer: Hexclad Blew Its $1M Cash Reserve on April 2020 Meta Ads
“And I remember we had a million bucks. And we just looked at each other, and we're like, let's blow the whole million on advertising on Meta, and we spent a million bucks in April, and I think in February we had, we were doing a million a month online, and we …”
Winer: HexClad Sourced Its Brand Logo From a $299 Online Contest
“We had no money to hire an artist or a company to design it. So I found a website that does these Contest between artists all over the world. So I put it up there like 299 bucks to make the hex clad logo.”
Winer: Hexclad Did $40,000 in Its First 10-Day Costco Trial
“And in the road shows, your schedule, they're 10 day events. So I think when we finished, we were flirting with Around 40,000 U.S. Dollars in that 10 day period.”
Winer: Most Hexclad Cookware Is Manufactured in China
“The cookware, most of the cookware is made in, in China, actually. Our wood products are made in Slovenia. Our eco-friendly aprons here in LA.”
Winer: Hexclad Benefited From the Failure of His Prior Venture Juicepresso
“If Juicepresso hadn't failed, HexCloud would not be as successful.”
Winer: Kitchenware Brands Treated Early Websites Merely as In-Person Sales Tools
“In, say, the kitchenware space. Your website and the ability to purchase online was looked at as just a tool to help you sell in person. You don't buy cookware that way. You know, it's kind of like people weren't quite yet, they were just beginning to buy clot…”