The Ledger
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Baxter self-funded Whisker's first five years with $350,000 from his consulting business
“At that time, I think I had dumped about 300 to 350,000 dollars into the business just to keep it alive. And that was all coming from the other business.”
Whisker generated approximately 80% of its sales direct-to-consumer
“I think we were doing about 80% direct to consumer, and international was maybe five to eight percent, something like that, and the rest was, you know, the small amount of retail that we had at the time, so yeah, direct to consumer is a huge part of our busine…”