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Wright warns that extended YouTube hiatuses destroy audience momentum
“We had seen other people take a pause from YouTube for an extended period of time, and try and come back, and their online presence just wasn't the same. It's kind of like a train you need to catch on as it's going.”
The Sorry Girls refuse to sell typical creator merchandise to avoid overconsumption
“I think we just don't want to promote overconsumption and buying things just for the sake that maybe our name is attached to it.”
Higher creator production quality invites unfair comparisons to network television shows
“With every new step you make, I think you advance yourself into, like, a new bracket of people to be compared with So as our content got more and more show-like, we were now compared with the people on HGTV making these, you know, million-dollar series, and as…”
Wright believes YouTube is not oversaturated because distinct new voices still succeed
“Every time I start to think there's not, there's a new creator or channel that pops up that started three months ago and somehow now has more views than we do. So I think there's always space for new voices, and I think that's really what it is, is finding you…”
YouTube viewers are clicking subscribe less, but viewership diversity is growing
“But I think that people are maybe physically hitting the subscribe button a little less than they were five years ago, but eyeballs on videos and the diversity of where we're now getting views from, I think is still growing, which is really great.”
Showing beginners' mistakes authentically made their DIY content accessible and successful
“I think the thing that was really successful for us was showing that online, that this is our first time using this, and we're going to gonna show you how it's not so scary, and it really made it feel more accessible to people out there as well.”
The Sorry Girls' early Halloween tutorial hit 100,000 views in 2011
“I think it, I want to say it got around a 100,000 views that year.”