The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Kirban: Zico switched to concentrate after Coca-Cola invested
“As soon as Coke invested in that business,
They moved to a concentrate model. So they were no longer a hundred percent pure premium coconut water, not from concentrate.”
Kirban: Vita Coco partnered with ex-employees of Zico's distributor
“The beauty about them is they were a bunch of guys that had left the distributor where Zico was sold. So not only were they a much smaller distributor, but they also had it out for that distributor and for Zico.”
Vita Coco spent $4M defending its 'Born in Brazil' tagline and won
“And we literally spent four million dollars on legal fees to fight it, and we won.”
Madonna and a celebrity cohort funded an entire Vita Coco investment round
“And he started making some phone calls and he, you know, called Timmy Moore and he called Matthew McConaughey, called Anthony Kiedis, a bunch of People and, you know, said, I'll take, we'll take, we'll, me and my friends, we'll take the whole round. Madonna to…”
Kirban: Red Bull China bought 25% of Vita Coco and took over distribution
“Yeah, it's actually Red Bull China, so they're the owner of the Red Bull brand in China, so they have a huge beverage company in China. They were looking to diversify, bought 25% of the business, and Became our distributor in China.”