The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
Tarte was the first cosmetics brand to use fabric packaging
“So I got the packaging from a pack, a packaging company that I found and talked them into doing this amazing lavender fabric packaging. No one in the industry had ever done it. We were the first ever.”
Maureen Kelly Jan 23, 2023 ▶ 23:21 Tarte Cosmetics: Maureen Kelly
Assertion Supported
Tarte waited five years to launch mascara, typically a brand's top seller
“A mascara is Typically, a brand's number one selling product. I didn't have that for five years”
Maureen Kelly Jan 23, 2023 ▶ 34:03 Tarte Cosmetics: Maureen Kelly
Assertion Supported
Tarte maintains a rare all-female C-suite in the cosmetics industry
“I have a president, I have a all-female C-suite, which is something I'm very proud of. It's very unusual, believe it or not, in the cosmetic industry to have women at the top.”
Maureen Kelly Jan 23, 2023 ▶ 1:18:44 Tarte Cosmetics: Maureen Kelly
Assertion Contradicted
Sephora was not yet in the US when Tarte launched
“No, so Sephora wasn't even in the United States yet at that point.”
Maureen Kelly Jan 23, 2023 ▶ 25:16 Tarte Cosmetics: Maureen Kelly
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