The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Tom Rinks: Taco Bell's first three Chihuahua commercials copied his submitted storyboards
“They tested that ad in the northeast, which has happened to be where I was in Michigan, and I just lost it, you know, because it was the commercial that I'd written. You know, the first three commercials were our commercials, like we had storyboarded and share…”
Tom Rinks: Taco Bell collaborated with creators for 18 months before ghosting
“And we worked with them for 18 months. We were on the calendar of when it was going to happen. They were planning on testing it.”
Tom Rinks: We would have accepted a $200,000 settlement from Taco Bell
“If they would have offered us, they're gonna hate to hear this right now, but if they would have offered us 200,000, We'd have taken it.”
Tom Rinks: Taco Bell offered no settlement money during five-year litigation
“They didn't offer us one dime.”
Lawson: $700 of late-night Taco Bell was Twilio's best marketing ROI
“So I remember I showed up at one of these hackathons at two AM with about 700 dollars worth of Taco Bell. That was probably the best marketing dollars ROI we ever got.”
Tom Rinks: Publicizing the Taco Bell lawsuit would have harmed later brands
“When I, you know, had the Taco Bell lawsuit, I went from being this creative guy to the guy that sued Taco Bell, so any interview, the only thing you could find at the time was Taco Bell lawsuit, so I was the, that's what people wanted to talk about, and that …”
Tom Rinks: Taco Bell appealed the $42 million verdict before settling
“No, no, they appealed right away. And then and then a few months later, they settled.”
Tom Rinks details the massive lawyer and agent fees on $42M payout
“I got, you know, the 33% of the lawyers, plus hard costs, 25% of my agent. Me and Joe split the rest, the government took the rest.”
Tom Rinks: Taco Bell offered multi-million dollar settlement right before federal trial
“The first time they offered us something was at the trial. It was just before it started. They had lots of lawyers on their side. We had our little three lawyers on our side, and the judge came out, everybody rose, the jury was in, and they went up and said th…”