The Ledger
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Strava experimented with in-feed ads and data insights between 2017 and 2019
“However, during that period from 17 to 19, we were experimenting across a lot of monetization models. We were looking at, frankly, we were looking at ads in the feed for the first time in Strava's history. We were looking at data insights.”
Strava made its Flyby feature opt-in to protect user location data
“And that's why, for example, making flybys something that you have to opt into was really important to us so that someone who joined, who may not even understand what that feature means, wouldn't inadvertently be sharing information that they didn't want to.”
Strava adds two million new members to its platform every month
“Now we add two million every month”
Davey Kitchell prototyped the Strava segment leaderboard by summer 2008
“What he comes up with by the summer of 2008, spring of 2008, is what we now know as the Strava Segment Leaderboard.”
Strava surpassed 76 million users globally by early 2021
“Strava is a social fitness platform for athletes at every level, and it's got more than seventy-six million users in nearly every country worldwide.”
Strava shipped 70 new features to its platform throughout 2020
“We added 70 new features throughout 2020”
Strava launched its paid subscription option within its first year
“We launched the subscription within that first year. So it was always there.”
Garmin GPS devices were the only compatible hardware at Strava's launch
“You had to have a Garmin GPS device. That was the only device that would work with Strava in those early days.”
Gainey handed the Strava CEO role to Horvath in 2010
“And so by early 2010, it was, hey, Michael, I really need you to run this.”