Strava co-founder Mark Gainey discusses the company's compounding growth flywheel on How I Built This.
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“Now we add two million every month”
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More from Mark Gainey
Insight
Users join Strava for single-player tracking before engaging with the community
“As people have joined Strava historically, they often don't join because they're trying to join the community. They join because they're looking for a way to track their own personal activities. And I often refer to it as single player mode versus multiplayer …”
Mark GaineyMay 2, 2022▶ 59:50Strava: Mark Gainey and Michael Horvath
Insight
Successful businesses share identical principles while failing businesses fail uniquely
“The good businesses were Had a set of principles that were almost identical. It was really fascinating, but the bad businesses, there were a million reasons why they were in trouble.”
Mark GaineyMay 2, 2022▶ 12:10Strava: Mark Gainey and Michael Horvath
Insight
Gainey: Board service is like junk food because advisors cannot execute
“I love to equate being on boards to eating junk food and I'll be the first to attest. I like junk food. Like I will occasionally have it. And so in the moment being at a board, Can feel really good. You're contributing, you're having interesting intellectual c…”
Mark GaineyMay 2, 2022▶ 38:05Strava: Mark Gainey and Michael Horvath
Insight
Founders should not confuse company vision with go-to-market strategy
“I always remind people, don't get confused between vision and go to market.”
Mark GaineyMay 2, 2022▶ 50:47Strava: Mark Gainey and Michael Horvath
Insight
Building for the best athletes in the world inspires broader adoption
“And we used to have a phrase, you know, let's make sure we build it for the best in the world and meet their needs. Because if we do, they're the ones who inspire so many others to then join the platform.”
Mark GaineyMay 2, 2022▶ 59:03Strava: Mark Gainey and Michael Horvath
AssertionSupported
Strava experimented with in-feed ads and data insights between 2017 and 2019
“However, during that period from 17 to 19, we were experimenting across a lot of monetization models. We were looking at, frankly, we were looking at ads in the feed for the first time in Strava's history. We were looking at data insights.”
Mark GaineyMay 2, 2022▶ 1:10:06Strava: Mark Gainey and Michael Horvath
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