The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Blakely: Spanx ran no formal advertising campaigns in its first 15 years
“Spanx is 15 years old, and we've never done any formal ad campaign or anything, and so it's a very word of mouth brand.”
Blakely: Sold 8,000 pairs of Spanx during first five minutes on QVC
“And they gave me five minutes of air time, And I sold 8000 pair of Spanx in five minutes.”
Oprah named Spanx a favorite product weeks after Blakely quit her job
“I quit my job on October 16th, and Oprah called me in the beginning of November. And chose Spanx as her favorite product of the year.”
Blakely Sold 8,000 Pairs of Spanx in Five Minutes on QVC
“And I sold 8000 pair of Spanx in five minutes.”
Blakely: Spanx Ran Zero Formal Ad Campaigns in First 15 Years
“I mean, I've never advertised. Spanx is 15 years old, and we've never done any formal ad campaign or anything, and so it's a very word of mouth brand.”
Blakely's Mother Sketched the Official Prototype Drawing for Spanx's Patent
“And so I asked her if she would sketch me in the prototype for the patent, and that is the picture in the U.S. Patent and Trademark Office.”