Blakely: Spanx ran no formal advertising campaigns in its first 15 years
Sara Blakely · Spanx: Sara Blakely · Sep 12, 2016 · at 20:15
Spanx founder Sara Blakely discusses the early growth and marketing strategy of Spanx with host Guy Raz.
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“Spanx is 15 years old, and we've never done any formal ad campaign or anything, and so it's a very word of mouth brand.”
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