The Ledger
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Krim: Oligopolistic Control and Legacy Brands Protected High Mattress Margins
“For the last several decades, it's been a very tightly controlled industry, and when things are an oligopoly or a duopoly or a monopoly, that's when you're able to really protect pricing, protect margins, and you see it in other industries. You see it in the r…”
Sealy, Simmons, Serta, and Spring Air sold undifferentiated commodity mattresses
“It was dominated by the four S's. Seeley, Simmons, Serta, and Spring Air at the time, and they all were Innersprings, and they didn't even try to differentiate as a product. It was a commodity, and they sold on price and terms.”