The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Morris: Couponing and Discounting Fail to Build Brand Loyalty
“What we started realizing was there were millions and millions and millions of dollars that were being spent in couponing and discounting that were really not very productive. They were drawing people in that would buy it once and then go back to whatever the …”
Morris Shifted $70M From Discounting to Brand Building at Purina
“Him and I, I'd say we were the key catalysts in really changing the way we started moving away from discounting, and it was, at the time, it was seventy million dollars in all kinds of discounting and couponing. That we were able to move out of those kind of i…”