The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Retail makeup shelf space was locked up by five conglomerates, says Shamah
“That was the problem in the early days, that you had a few incumbents that owned a bunch of brands and controlled all the space at retail. So you had L'Oreal, which was L'Oreal and Maybelline. You had P and G, which owned cover girl at the time. So there was n…”
Joey Shamah Jun 29, 2026 ▶ 14:02 e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
Assertion Supported
P&G's Tide Spin Copied PressBox's Locker Model After Courier Failure
“And so they ended up realizing that pick up and drop off was not the path. And then they went down the locker path. And for about three to six months, they competed with us head to head.”
Vijen Patel Oct 6, 2025 ▶ 47:25 Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand
Assertion Supported
Walker is the first Black CEO in Procter & Gamble's 180-year history
“Procter & Gamble's been around for a 180 years, and I'm the first black CEO in the company's history.”
Tristan Walker Sep 30, 2019 ▶ 55:39 Live Episode! Walker & Company: Tristan Walker
Assertion Supported
Osher: P&G divested Spinbrush to clear Gillette antitrust hurdles
“Well, what happened is they, three years into it, they were trying to buy Gillette, and Gillette owned Oral-B and Braun. And the deal was being held up because the tooth, the oral B and the spin brush were a monopoly. It was well over 50% of all the toothbrush…”
John Osher Feb 16, 2026 ▶ 54:32 Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M
Assertion Supported
Pampers tripled revenue in 12 years after repositioning around child development
“We united the Pampers global team, and within about 12 years, this was a big brand when we started, P&G's biggest brand. We tripled our revenue. And improve the profitability, and set an example, frankly, for P&G corporately.”
Jim Stengel Jul 26, 2024 ▶ 9:29 BONUS: Brand Building Live at Cannes Lions
Assertion Supported
Gillette held a massive 70% global market share in the shaving industry
“Gillette globally had, you know, 70% market share, like truly insane.”
Andy Katz-Mayfield Jun 12, 2023 ▶ 55:21 Harry’s Razors: Andy Katz-Mayfield and Jeff Raider
Assertion Supported
Gillette sold to Procter & Gamble for over $50 billion
“Gillette who had dominated the industry had sold to Procter and Gamble for like over fifty billion dollars.”
Jeff Raider Jun 12, 2023 ▶ 16:34 Harry’s Razors: Andy Katz-Mayfield and Jeff Raider
Assertion Supported
Pepsi and Anheuser-Busch backed BET early while P&G and Colgate hesitated
“Pepsi Cola was an early advertiser because they, the soft drink appeals to that market. Same way with Anheuser-Busch. They got exclusive rights to advertise their beer. But what you call the real revenue generators, the package good guys the Procter & Gamble, …”
Robert "Bob" Johnson Dec 14, 2017 ▶ 25:16 Live Episode! Black Entertainment Television: Robert Johnson
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