The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
PowerBar sued Clif Bar over ads, inadvertently creating industry buzz
“Our insurance picked up the tab, and we ended up settling with Power Bar, but it created this buzz in the bicycle industry where people said, hey, have you heard of Cliff Bar?”
Erickson: PowerBar sued Clif Bar five days after a comparative print ad
“So we did some print ads and we did a print ad called It's Your Body, You Decide. And it was going directly after Power Bar. And in five days, we had a lawsuit against Power Bar.”
Erickson: Clif Bar added 700 retail accounts months after PowerBar lawsuit
“And we had 700 accounts in like months. And our goal Sounds very aggressive, but we're, our goal is to put them out of business, and for the first 10 to 15 years, our people were like, we are going to just go after their market share everywhere we could”
Erickson: PowerBars functioned as fuel but never tasted good
“They just, they're hard. They were, they never really did taste good, but we always, as bike racers, we always thought of them as the bitter pill, that they do the job, but it's not about taste.”